⭐️ We are hiring a full-time Project Manager! ⭐️
Learn more here & please spread the word
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Hi Reader,
Thanks for bearing with me last week! I am getting back up to speed after spraining my neck working. Please get an ergonomic desk chair and use it correctly, my friends! Neck pain is no joke.
One quick note: If you know of or are an amazing project manager interested in working with the Aeolidia team, you can learn more about this new position here. We are a fantastic place to work. Six Aeolidians have celebrated ten-year anniversaries here!
I'd like to share some branding possibilities I'm excited about! We often work with new brands that need their first brand identity. More often, we're called in to rebrand or refresh the brand of an existing business that has grown and evolved. Sometimes a company has been getting by with just a logo, and not a full brand identity. We love helping with all of these things!
We're just starting a branding project for an artist we admire right now. I can't wait to show you. Before deciding to hire us, she wanted to see some examples of branding we'd done for artists and illustrators. It's tricky to get the brand identity right for an artist. On the one hand, logo design is a different specialty than what artists do, and they can't be expected to design their own brand identity. On the other hand, they have a very distinctive and personal style, and it can be hard to hand that over to another designer.
Our brand designers are adept at translating an artist or illustrator's style. Our brand strategist helps business owners figure out the foundation of the brand before design begins. Let me show you a few projects we've done for artists!
3 Fish Studios
We love working with artists and illustrators, because we can imbue the site with their own charm and style. This project included a brand redesign: we adjusted the logo, then worked Annie’s illustrations into a full brand identity, with complementary sets of colors and typefaces. We customized an existing Shopify theme with their new branding, weaving in their story throughout.
Paper Mundi
We developed a new business name and brand identity to convey the whimsical, sophisticated, and vintage feeling of the brand. We created on-brand details throughout the customer journey to help convey the brand’s story and create an exceptional experience. For the website, we created a bespoke design with lots of custom functionality.
Joy LaForme
We began with an in-depth brand audit and strategy consultation to uncover areas of opportunity, customer personas, brand voice, and aesthetic considerations. A carefully crafted tagline and brand identity — complete with logo, fonts, colors, graphics, and patterns — conveys the vibrant, enchanting qualities of Joy’s artwork. Our brand use guide ensures that every element is used to its maximum efficacy.
What do you get?
Brand strategy
You need to know what your brand is about and what makes it different from even your closest competitor. Our brand strategy service helps you discover and identify:
- Target customers
- Competitor positioning
- Unique selling proposition
- Core values
- Marketing storyline
We design a detailed blueprint aimed to meet your goals. Visual direction comes in the form of a mood board, which guides the next steps for your brand. Get our rate sheet if your brand could use direction.
P.S. Email me back if you'd like to see an example of a brand strategy we delivered to a shop owner.
Brand identity
Branding can make or break your business, and expert design pays for itself (see the proof here!). Our polished rebrands have a great ROI, even before we redesign your website. Intentional brand design helps you:
- Stand out in a crowded marketplace
- Delight customers
- Forge B2B relationships
- Create effective marketing campaigns
Brand identity design is what will help your business compete. Get our rate sheet if your brand could level up.
P.S. Peek behind the scenes at exactly what you get in my video interviews with our brand designers!
Secret service!
Brand Design Day
A brand design day is one of our secret services, not mentioned on our website or rate sheet. It's $3900 on its own, or $2500 if paired with another project (like website design or email marketing strategy). This project starts with a discovery call with your brand designer to share information and make plans. Then, you get one workday to work closely with your designer to flesh out your brand's needs. Typically, you will come to us with at least a logo and a wishlist (for example, you may ask us to design alternate logo layouts, create a color scheme, choose print and web typefaces, make patterns/illustrations, create social media templates, or design print materials).
We'll prioritize the list with you, and then your designer will finish as much as possible in one day. If your feedback is quick and revisions are minimal, we can sometimes complete a substantial portion of the list. However, if many revisions are needed or we don't receive prompt responses, we may focus on only the top priorities. Typically, our branding projects start at $12,000, so this is a great way to turn a logo you love into a full-fledged, professional brand. Can we do this for you? Email me back so we can chat!
