⚓️ 2026 events: where will you be?
18 days ago • 3 min readWe reconsider our pricing every January! Get in now at lower rates. Hi Reader, It usually feels go-go-go at Aeolidia headquarters (our Slack workspace!), but this time of year we get a natural break to stop for a moment, then start up again in January, renewed. I hope you're also able to take some time off! We run our business on the Entrepreneurial Operating System (EOS - here's my blog post about it), so we have a couple of weeks left to finish up our "rocks" (internal priorities). One of...
READ POST⚓️ My go-to business gifts
25 days ago • 4 min readHi Reader, It's that gifty time of year! Along with thinking of presents for your family and friends, if you run a business, you may be planning more gifts. For your team, colleagues, partners, and clients, or best B2B customers. I agonize about this every year, so I thought I'd share some of my go-to finds for giving corporate-type gifts, in case it helps you out. Easy gifts Postable cards While I love a handwritten paper card, sometimes you want to send hundreds of them, or you're in a...
READ POST⚓️ Your year end website health check
about 1 month ago • 3 min readHi Reader, I hope the Black Friday/Cyber Monday flurry went well for you and your shop! I'm about to start slowing down and wrapping things up at work as the year ends, but I have a last offer for you, and it's a freebie. I'd love to do a year-end website health check for you. Could I learn more about where your business is at and figure out a stats-based direction for your online shop? If you'd find this useful, here is what I'd need to know to give you some advice - and this info will be...
READ POST⚓️ Some Black Friday offers for small businesses
about 1 month ago • 3 min readLast week to get up to 25% off our Shopify or Klaviyo services!LEARN MORE HERE Hi Reader, I have a great network of trusted individuals and teams who help small businesses grow. They're a great balance with what we do, making sure everything else is taken care of, while we get your online presence in order. Here are some offers from friends I'd love you to meet! Product-based businesses: Proof to Product, run by Katie Hunt, is the place to go for business strategy and wholesale coaching. Her...
READ POST⚓️ Our first ever Black Friday deal (plus a bonus)
about 2 months ago • 4 min readOh no, again: a scammer is sending email impersonating us. If you got an email from a Gmail address, it wasn't us. Do not reply, share store access or credit card info, or install apps. Our emails will always come from aeolidia.com. Hi Reader, We have a special Black Friday offer through the end of November! Normally, we don't discount our work, so this is just for the wonderful people like you who receive our newsletter. 20% off your first month We work with many shop owners on retainer,...
READ POST⚓️ Your small business can be a force for good
about 2 months ago • 3 min readHi Reader, The following is an excerpt from my article in the wonderful UPPERCASE magazine, where I'm proud to be the business columnist. This one seemed timely to send to you. For twenty years, I’ve been supporting small businesses by helping them build online shops. One of the shop owners my team works with described themselves to us as "reluctant capitalists," which we found amusing but also apt. I get it. I want my business and myself to be a force for good in the world, but I have to...
READ POST⚓️ Video: DIY tips to smarten up your email strategy
2 months ago • 3 min readJoin me for live website audits tomorrow: RSVP here Hi Reader, A lot of shop owners tell us they know email is important, but still feel unsure about what to send, when to send it, and how to drive consistent revenue using email. So today, I'm sharing the full replay of our email strategy workshop, led by Helen Hulskamp, our Ecommerce Strategist. The video is packed with timeless advice. This workshop replay focuses on preparing ahead of Black Friday/Cyber Monday and nurturing customer...
READ POST⚓️ 6 fixes for your shop's header navigation
2 months ago • 4 min readLast chance to attend my website audits this year! RSVP here Hi Reader, One of my favorite things to do with a group is conducting website reviews. It's fun to give people tips they can take action on right away, and I see the same issues on websites over and over. One area that almost always needs help is the main shop navigation bar. Navigation areas on an ecommerce site Your website navigation is crucial for guiding visitors through your shop. They don’t know what’s going on yet, or where...
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