⚓️ Join me live for website audits in September!
11 days ago • 4 min readANNOUNCEMENT: text here Hi Reader, Good news! One of our most fun webinar whirlwinds is back: live website reviews! I've been doing these for different communities, like Proof to Product, CreativeMornings, and Growclass, and now I'm bringing it back here to you. Do you ever wonder if your ecommerce site is holding you back? Your ecommerce site should be working harder for you. Maybe traffic isn’t the issue. Maybe it’s the way your site is set up to guide customers once they arrive. A homepage...
READ POST⚓️ Tariffs again! What's changing for small businesses
18 days ago • 4 min readReply SOON for Klaviyo & Shopify help for Black Friday! Hi Reader, 2025 has been a real roller coaster ride when it comes to tariffs. Now there's a new change that's going to be a big deal for smaller businesses that import any products or supplies. For years, the U.S. let packages under $800 in duty-free. Starting August 29, 2025, the US will end the de minimis exemption for all countries. That means every imported package, regardless of value, is now subject to tariffs, fees, and full...
READ POST⚓️ Use gift guide PR to get more traffic & sales during the holidays
25 days ago • 5 min readHi Reader, I'd like to introduce you to Wolf Craft, an à la carte PR shop that helps brands land high-impact press without paying thousands a month for retainer PR. After 15 years securing gift guide features for their Wolf PR clients, they set out to teach eCommerce brands how to pitch holiday press themselves. Five years later, they've helped hundreds of businesses land meaningful coverage on their own. This newsletter from the team at Wolfcraft breaks down why gift guides are still the...
READ POST⚓️ Holiday prep, Shopify migrations, new brands, and retail stores
about 1 month ago • 5 min readHi Reader, If there's one thing that's true about running a business, it's that "it's always something." It's rare to get even a few months in a row without a few surprises. Trying to keep those surprises (tariffs, employee turnover, manufacturing issues, broken equipment, etc.) under control while also being proactive about growing your business and keeping it healthy can be a lot! There are times when you have to tread water while you recover and times when you can swim ahead to the next...
READ POST⚓️ Strategic branding to boost sales and a job announcement
about 1 month ago • 4 min read⭐️ We are hiring a full-time Project Manager! ⭐️ Learn more here & please spread the word Hi Reader, Thanks for bearing with me last week! I am getting back up to speed after spraining my neck working. Please get an ergonomic desk chair and use it correctly, my friends! Neck pain is no joke. One quick note: If you know of or are an amazing project manager interested in working with the Aeolidia team, you can learn more about this new position here. We are a fantastic place to work. Six...
READ POST⚓️ What your business can do during troubling times
about 2 months ago • 4 min readPlease get in touch by August to prepare your shop for Black Friday! Hi Reader, I hope your summer is going well! My husband, Nigel, and I are getting better at sea kayaking, and we've had some wonderful times in our beautiful backyard (the Puget Sound and San Juan islands). A harbor seal came over and booped my kayak with her nose last time! Anyway, you've probably noticed that it is challenging to balance relaxation and joy with running a business, parenting or caring for aging parents (if...
READ POST⚓️ 6 ways to protect your business from competitors
about 2 months ago • 3 min read⭐️ Get our pricing to improve your online presence ⭐️ Hi Reader, Today we’re talking about how to protect your business from competitors and copycats. We receive web design inquiries from over 50 businesses every month, most of them trying to figure out how to make their business work and sell more products. Sometimes, I look at what they’re selling and how they’re presenting it and have an, “oh, this is going to be SO hard” sympathy cringe. Other times, I get a thrill of excitement about a...
READ POST⚓️ Another chance to find out what to do about your website this year!
2 months ago • 4 min readFor real: it's time to prep your shop for Black Friday! Get our rate sheet. Hi Reader, If you've been wondering, "What should I do next for my online shop?"—I've got you, in this insightful and practical talk. If you missed me speaking about this in February, please join me online with CreativeMornings on July 1st to decide what to do next for your website. Tue, Jul 1, 2025 • 10:00 AM Pacific • 1:00 PM Eastern You want your online shop's growth to be profitable and sustainable. You need more...
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