Aeolidia: Shopify Experts

Join me for live website audits tomorrow: RSVP here Hi Reader, A lot of shop owners tell us they know email is important, but still feel unsure about what to send, when to send it, and how to drive consistent revenue using email. So today, I'm sharing the full replay of our email strategy workshop, led by Helen Hulskamp, our Ecommerce Strategist. The video is packed with timeless advice. This workshop replay focuses on preparing ahead of Black Friday/Cyber Monday and nurturing customer...

Last chance to attend my website audits this year! RSVP here Hi Reader, One of my favorite things to do with a group is conducting website reviews. It's fun to give people tips they can take action on right away, and I see the same issues on websites over and over. One area that almost always needs help is the main shop navigation bar. Navigation areas on an ecommerce site Your website navigation is crucial for guiding visitors through your shop. They don’t know what’s going on yet, or where...

I'll be in DC 10/28–31 for 10KSB—want to meet up? Hi Reader, The holidays are sneaking up fast, and for independent ecommerce brands, now is the time to make sure your business is ready for the rush. Consumers are starting earlier every year, and the numbers prove it: Shopify merchants made over $11.5 billion during last year’s Black Friday/Cyber Monday (BFCM) weekend. In our updated blog post, 12 Black Friday Tips for Small Businesses, we’ve rounded up smart, practical ways to prepare your...

Reply now to reserve your pre-BFCM project! Hi Reader, This is a busy time of year for ecommerce! Here's a sneak peek into what we're working on for the shop owners who rely on us to help them make the most of Black Friday/Cyber Monday (BFCM): Email marketing (with Klaviyo) BFCM segments (e.g. VIP for early access, last year's BFCM customers, frequent buyers, engagement) Post-purchase flows to make the most of increased orders SMS setup w/flows Holiday popup design Holiday template design...

Hi Reader, This is an announcement about our upcoming availability, and why you should care! If you've been thinking about hiring us someday, please read on. If you know someone who could use our help, please introduce them to me over email. Both during the pandemic and now during this unusual economic time of tariffs and policy changes, I'm noticing a "survival of the fittest" situation for small businesses. My team and I see that businesses without a strong brand, smart website, and solid...

⭐️ Book 2026 now & claim BFCM priority → grab our rate sheet Hi Reader, Let's talk about establishing trust on your website. Especially because we're entering the season when most online shops get more traffic than ever! Even if your customers don’t know why your site doesn’t feel as trustworthy to them as the other sites they shop on – even if they aren’t design or internet savvy – they are going to have an instant “first impression” of your business based on what they see. If it’s not...

Hi Reader, I just spoke to a wonderful jewelry shop owner who is looking to hire a fractional CMO (Chief Marketing Officer) off of Upwork. She called herself "the main coordinator of everything" (should we make a t-shirt? "Main Coordinator of Everything" haha!). She's managing projects with multiple contractors and wants to hire a strategist who can create a roadmap and connect all the pieces to help her meet her goals. She mentioned wanting "synergy" between her email marketing, robust...

Hi Reader, There's a bit of a lull over summer for us, and then things pick up speed like crazy in September. So if you've been thinking about hiring Aeolidia for your branding, strategy, Shopify site, SEO, or email marketing, please check in while we still have spots in our fall schedule. It's a bit late to make major website changes before Black Friday, but we've got you covered for anything that's not time-sensitive, or any New Year plans. And there is still time to get your email in shape...

Happening TODAY—don’t miss my website audits workshop: Join here Hi Reader, It's that time of year again! I'm here to give you a boost with your email marketing before Black Friday/Cyber Monday (BFCM), whether you want to DIY it or hire our help. If you've been getting email from me for a while, you've probably noticed that making money from your website is a holistic thing. This is why our email marketing strategy services are part of the triad (branding, website, email marketing) we insist...