Aeolidia: Shopify Experts

Oh no, again: a scammer is sending email impersonating us. If you got an email from a Gmail address, it wasn't us. Do not reply, share store access or credit card info, or install apps. Our emails will always come from aeolidia.com. Hi Reader, We have a special Black Friday offer through the end of November! Normally, we don't discount our work, so this is just for the wonderful people like you who receive our newsletter. 20% off your first month We work with many shop owners on retainer,...

Hi Reader, The following is an excerpt from my article in the wonderful UPPERCASE magazine, where I'm proud to be the business columnist. This one seemed timely to send to you. For twenty years, I’ve been supporting small businesses by helping them build online shops. One of the shop owners my team works with described themselves to us as "reluctant capitalists," which we found amusing but also apt. I get it. I want my business and myself to be a force for good in the world, but I have to...

Join me for live website audits tomorrow: RSVP here Hi Reader, A lot of shop owners tell us they know email is important, but still feel unsure about what to send, when to send it, and how to drive consistent revenue using email. So today, I'm sharing the full replay of our email strategy workshop, led by Helen Hulskamp, our Ecommerce Strategist. The video is packed with timeless advice. This workshop replay focuses on preparing ahead of Black Friday/Cyber Monday and nurturing customer...

Last chance to attend my website audits this year! RSVP here Hi Reader, One of my favorite things to do with a group is conducting website reviews. It's fun to give people tips they can take action on right away, and I see the same issues on websites over and over. One area that almost always needs help is the main shop navigation bar. Navigation areas on an ecommerce site Your website navigation is crucial for guiding visitors through your shop. They don’t know what’s going on yet, or where...

I'll be in DC 10/28–31 for 10KSB—want to meet up? Hi Reader, The holidays are sneaking up fast, and for independent ecommerce brands, now is the time to make sure your business is ready for the rush. Consumers are starting earlier every year, and the numbers prove it: Shopify merchants made over $11.5 billion during last year’s Black Friday/Cyber Monday (BFCM) weekend. In our updated blog post, 12 Black Friday Tips for Small Businesses, we’ve rounded up smart, practical ways to prepare your...

Reply now to reserve your pre-BFCM project! Hi Reader, This is a busy time of year for ecommerce! Here's a sneak peek into what we're working on for the shop owners who rely on us to help them make the most of Black Friday/Cyber Monday (BFCM): Email marketing (with Klaviyo) BFCM segments (e.g. VIP for early access, last year's BFCM customers, frequent buyers, engagement) Post-purchase flows to make the most of increased orders SMS setup w/flows Holiday popup design Holiday template design...

Hi Reader, This is an announcement about our upcoming availability, and why you should care! If you've been thinking about hiring us someday, please read on. If you know someone who could use our help, please introduce them to me over email. Both during the pandemic and now during this unusual economic time of tariffs and policy changes, I'm noticing a "survival of the fittest" situation for small businesses. My team and I see that businesses without a strong brand, smart website, and solid...

⭐️ Book 2026 now & claim BFCM priority → grab our rate sheet Hi Reader, Let's talk about establishing trust on your website. Especially because we're entering the season when most online shops get more traffic than ever! Even if your customers don’t know why your site doesn’t feel as trustworthy to them as the other sites they shop on – even if they aren’t design or internet savvy – they are going to have an instant “first impression” of your business based on what they see. If it’s not...

Hi Reader, I just spoke to a wonderful jewelry shop owner who is looking to hire a fractional CMO (Chief Marketing Officer) off of Upwork. She called herself "the main coordinator of everything" (should we make a t-shirt? "Main Coordinator of Everything" haha!). She's managing projects with multiple contractors and wants to hire a strategist who can create a roadmap and connect all the pieces to help her meet her goals. She mentioned wanting "synergy" between her email marketing, robust...