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Hi Reader,
Ever wish your customers had a reason to come back to your website between product launches? Paid membership clubs are a way for customers to get ongoing value from your brand, like exclusive products, member-only content, early access, or special pricing. The best clubs do more than build recurring revenue. They reward loyalty, increase repeat purchases, and turn casual shoppers into long-term customers.
The challenge is that a membership bolted onto an existing ecommerce site often feels like an afterthought. If it lives on a separate mini-site or shoppers can’t tell what’s included, it creates confusion. Your membership program on Shopify should feel like an integrated part of the shopping experience.
That’s exactly what we built for Cashmerette, a popular plus-size sewing pattern company with an established catalog of sewing patterns and a newer catalog of members-only patterns that also deserved a spotlight.
See if they might be a good fit for your site!
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Here's a reader question from Kathleen about ecommerce policies, as answered by Arianne, Captain & Founder of our team:
Q: Hey there Arianne, I had an interesting conversation with a customer today that mentioned to me that I did not have a privacy policy on my website or a terms of use. I looked on another shop that I know of and they don't have one either. Is this something I am required to have and do you think adding the data collection consent pop-up is a good idea? |
A: It's good to hear from you! I'm not a lawyer, and of course, you should consult one if you'd like a legal opinion.
From my perspective, if you sell anything online, your customers need to know about returns, exchanges, and shipping. These links can go in the footer - potentially, “Customer Service” or “Store Policies” would work as a heading title to group these together, if wanted.
Customers need to see your terms of service and privacy policy (required by law, and by the way, Shopify has some great tools to help you easily generate this content). It's hard for me to trust your business without this information (and you put yourself at risk of a lawsuit).
These pages are auto-generated by Shopify when you fill out the legal fields in settings. The URL structure will look like this if you've done it right ("policies" in the URL, not "pages"):
DOMAIN.com/policies/privacy-policy
DOMAIN.com/policies/terms-of-service
While you're adding those legal policies, you should also fill out the other policy fields (refund, shipping). These are important because those links are included on the checkout screens, and a lot of people overlook filling out these fields if they already have other pages with this info. To avoid having to keep the info up to date in both places, it is easiest to use the official URLs for these pages.
/policies/refund-policy
/policies/shipping-policy
I hope that helps!
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.
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Interesting Clickables
⚓️ Read past issues of Aeolidia's newsletter here
- If you're curious if your brand may end up with a refund for tariff charges, now that they've been ruled illegal, probably don't hold your breath. The New York Times says that the Trump administration is expected to argue in court that companies lack standing to claim a refund if they passed the tariff costs to consumers by charging more.
- Brands are increasingly focusing on real-world and in-person experiences. Meaningful engagement is happening as much offline as it is online, and this blend of IRL engagement is becoming a powerful part of how audiences bond with brands.
- In this Shopify Masters episode, Golden West Boots shares how paying close attention to customer insights and spotting cultural trends helps them design products people truly connect with, a great reminder that listening well can be your strongest growth strategy.
- Christine Castro Hughes, intrepid designer on our team, has the most heartfelt and encouraging newsletter: Good Things & Everything Else is a chronicle of everyday joy and beauty.
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Latest Aeolidia Launch
A Shopify site for Ikigai Fiber.
Ikigai Fiber, known for joyful, colorful yarns, kits, and accessories designed to spark creativity, partnered with Aeolidia to begin a new chapter. Inspired by the idea of ikigai (where what you love and what you do overlap in meaningful ways), founder Pam Powers wanted a unified Shopify site that could support both retail and wholesale while reflecting the vibrancy of her brand. We refreshed the visual identity, redesigned the site, and created a seamless experience for shops and makers alike.
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From the blog
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A Unified Catalog: Ecommerce Membership Clubs on Shopify
Launch a high-impact membership club on Shopify that drives recurring revenue and deeper customer loyalty.
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What Shopify's Agentic Storefronts Mean for Your Brand
Shopify’s new Agentic Storefronts let AI assistants find and buy products, changing how shoppers discover your brand.
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Why Hire a Shopify Web Design Agency For Ongoing Help
What it's like to have a full team of ecommerce experts, without having to hire employees or scout freelancers.
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Wishing [COMPANY GOES HERE] all the best,
P.S. Are you wondering how your store and products can show up in AI Chats/LLMs? Write back and let me know your top-of-mind question about optimizing your site and products for visibility in these new spaces. I'll respond to every reply I get!
Arianne Foulks | CEO & Founder
Aeolidia, Shopify Plus Partners
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Refer a Friend
If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »
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