⚓️ Tariffs and amplifying small business voices
1 day ago • 4 min readHi Reader, I hope you have been doing okay. Obviously, a lot is going on. Normally, I pop into your inbox with advice and solutions. Sometimes, it's more helpful to acknowledge that things don't have an immediate solution and spend a moment in solidarity. So... tariffs! YIKES. I don't have any answers, and since things are changing chaotically with lightning speed, it's hard to tell how much of a problem this will be, though it's clearly a problem now. Here are some highlights and stories I...
READ POST⚓️ Ecommerce "success" comes in all sizes
8 days ago • 4 min readHi Reader, I have more to say on the topic of what to do based on what your traffic is telling you. One of the wonderful shop owners we helped with a Shopify redesign replied to my newsletter to say, "Looks like we are in the low-traffic group, but it's great for the two of us! We are meeting all our business goals." Of course, that's great! "Low traffic" is a descriptor, not a judgment. I've used three traffic groups to determine what to focus on next, but I am not recommending growth for...
READ POST⚓️ How to know what your next step is with ecommerce
22 days ago • 4 min readHi Reader, Last week, I talked about what to do if you're seeing momentum with your ecommerce channel, and how to grow from there (you can read that here). If that left you wondering what "momentum" looks like, today I'm sharing some numbers to help you evaluate where you're at and what to do next. You can decide on your best next step based on whether your traffic is low, medium, or high. But what group do you fall into? Here is how I think of those buckets. Low Traffic If you fall into this...
READ POST⚓️ What to do when you're seeing momentum with ecommerce
29 days ago • 4 min readBooking website projects for late April—reach out soon! Hi Reader, In my twenty years in ecommerce, I've often seen business owners do the right thing but at the wrong time for their business. Or they've gotten some momentum, but they're wasting it by not taking action. Because of that, I recently put together a talk about how to decide what to do at each stage of your business based on the amount of traffic you get. Did you join me live or get a chance to see it? If not, we uploaded it to...
READ POST⚓️ Does the idea of "storytelling" make you roll your eyes?
about 1 month ago • 3 min readHi Reader, There is a marketing term that I like that can sound ridiculous if it's not explained well. Sam and I were recently on a discovery call with a shop owner we've worked with many times over the years. These are the calls where we talk about a business owner's current goals and challenges so we can make a strategic plan. I mentioned "storytelling," and while she didn't quite roll her eyes, I could see that it didn't seem like a priority, so we discussed it a bit further. No one is...
READ POST⚓ How scientific thinking leads to more sales
about 2 months ago • 4 min read⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, A website is never done–having an effective website is an iterative process. It's a mistake to redesign and then leave it as it is. Not only do you want to update the content regularly, but it's important to continually analyze stats, try experiments, and make changes that will increase sales on the site—all of which we do at our boutique Shopify web design agency. In the book Think Again, Adam Grant references a research study...
READ POST⚓️ Thoughts on hiring marketing employees or outsourcing
2 months ago • 2 min readNow booking: April! Contact me if we can help with your site. Hi Reader, Are you trying to decide if you want to hire a website or marketing agency, or in-house employees to take care of everything? If you’re wearing too many hats, read on. I met up with April May of Smudge Ink at the Goldman Sachs 10,000 Small Businesses Summit and had a fascinating talk with her about how she shifted her thinking when it comes to employees. April used to run her marketing in-house but switched to hiring...
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