Aeolidia: Shopify Partners

Hi Reader, Today, I have a great case study showing how much can change over time for a business, and how much can be improved on a site that's seemingly working well. We also have a peek into a way you can keep customers coming back. The new Island Thyme site Ten years after our first project together, Island Thyme came back to reimagine their site for a new chapter of growth. From their farm on Orcas Island, they grow many of the botanicals for their skincare line and distill their own...

Hi Reader, I recently chatted with another business owner about whether small businesses can be featured in AI recommendations. He thought that the big corporations would get all of the action, but I had my own anecdotal experience to disagree with him! He was fascinated to hear how many shop owners have been referred to my team at Aeolidia by ChatGPT or other LLMs. I told him my theory: with SEO, you're basically playing "king of the mountain" with Google; everyone is fighting to be the...

Hi Reader, One thing I see over and over as we improve websites is... lackluster copy on one of the most important areas: the email subscribe form. I can't tell you how many times a brand has given us "subscribe for news and updates" to use as the Call To Action (CTA) to get people on their mailing list. Just: no. We always insist on getting more creative! Nobody wants "news and updates" unless they're your very biggest fan. Almost nothing could be less interesting. You want people to see...

Hi Reader, I was recently interviewed by Wholesale in a Box for their Supercurious Series. One question that came up felt especially relevant for so many of the shop owners and creative entrepreneurs we work with: What do you think are the highest impact things an indie brand with limited resources can focus on fixing/improving? Me and my cat, Toast Everything comes back to your brand strategy, which I like to boil down into this idea: what makes your business different from even your closest...

Yes, we can still start your Klaviyo project in March!See our Klaviyo rates here. Hi Reader, Printshop owner Myrna Keliher creates letterpress stationery and broadsides that beautifully showcase the works of modern and classic poets. A poet herself with a growing list of email subscribers, she came to Aeolidia to migrate Expedition Press’s email marketing from Shopify Email to Klaviyo and create her first automated email flows. “She has this really cool business model where she does beautiful...

⭐️ We still have spots for Klaviyo email marketing projects!Grab pricing & a call scheduling link here Hi Reader, Ever wish your customers had a reason to come back to your website between product launches? Paid membership clubs are a way for customers to get ongoing value from your brand, like exclusive products, member-only content, early access, or special pricing. The best clubs do more than build recurring revenue. They reward loyalty, increase repeat purchases, and turn casual shoppers...

Scheduling our final website projects for March!Get in touch if you'd like to launch your new site this spring. Hi Reader, I am SO PROUD of my team at Aeolidia! They are all geniuses and absolute experts at what they do. I have a detailed and complex project I want to show you today, which they just completely knocked out of the park. We are always honored to meet our favorite brands again and again as they level up their businesses. A shop that's been a pleasure to work with as they've...

⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, What kind of return on investment might your logo redesign project show? Let’s talk about rebranding ROI for small creative businesses. It seems obvious that if you improve your website, you’ll make more money. If it’s easier and more compelling to shop, customers will shop more! But what about your logo and brand identity? Too often, I see business owners hesitate to invest in this step because it’s not obvious that hiring a...

Hi Reader, With an average website conversion rate of 2%, that means you'll be losing 98% of your traffic, never to be seen again... unless you get them on your mailing list and keep them interested. We prefer Klaviyo for Shopify stores (more on that below), and setting up Klaviyo correctly can be a lot of work. But so worth it, because you see the money start coming in right away. If you're curious about this, here's a quick overview from Kyle of Sommer Letter Co about our service: "6 months...