⚓️ Finding growth and support in mastermind groups
1 day ago • 5 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. Hi Reader, You don’t have to be a lone wolf if you run a business. In fact, creating your own wolf pack can make everything better. Though I started my business alone, one year in Las Vegas I found myself pouring out all my worries about an employee problem to six...
READ POST⚓️ How to get your site ready for holiday gifting
9 days ago • 3 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. Attend our webinar about finding & fixing revenue leaks!Tuesday, September 159am PT | 12pm ET SIGN UP HERE Hi Reader, It's that time of year! We've updated our Black Friday tips for you. Here are a few of the changes since last year: Our partners at Shopify reported...
READ POST⚓️ Why you're losing money you don't even know you have
16 days ago • 1 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. Hi Reader, I'm excited! I've been doing webinars all year for everyone else, and I finally have one ready to share with our own readers (that's you!). Two of my FAVORITE partners worked with my team on the same shop: High Tail Hikes. Between the three of us, we found so...
READ POST⚓️ BFCM tips from our Klaviyo partner team
23 days ago • 3 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. Hi Reader, Love it or hate it, Black Friday/Cyber Monday (BFCM) has trained shoppers to expect a discount. But if you're a premium or artisan brand, discounts don't always set the right tone. The good news: a discount is just one way to make someone feel like they got...
READ POST⚓️ These trust-builders almost feel like cheating
30 days ago • 6 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. Hi Reader, I'm in Boulder this week with a founders' community that I'm getting to know this year. And two weeks ago I was in New York for the trade shows and a Shopify event. I'm also planning to go to the 10,000 Small Businesses clinic in San Francisco in September....
READ POST⚓️ Reporting back from Shoppe Object and NY NOW
about 1 month ago • 5 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. Scammers are sending emails pretending to be me again, with my logo, photo, and a fake Gmail address. My team and I will always email you from our @aeolidia.com emails. Don't let anyone suspicious in your Shopify admin. Hi Reader, We walked the home and gift trade shows...
READ POST⚓️ What to do to be prepared for Black Friday
about 1 month ago • 4 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. Hi friends, we’re looking for a Shopify Web Designer to join our team at Aeolidia. The job is full time and salaried (for us, that’s a 32 hour, 4 day week). The team is all remote in the US - we work in ClickUp, Slack, and Zoom. The pay will fall between $65,000 and...
READ POST⚓️ Here's how we convert more visitors to buyers
about 2 months ago • 4 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. I'll be in NYC for Shoppe Object & NYNOW. I'd love to see you there! Please let me know if you'll be in town August 2-5. Hi Reader, You have more to do than your team has capacity for, and more potential than you have time to act on. Did you know? If your site is...
READ POST⚓️ Behind the scenes of a website project + growing your traffic
about 2 months ago • 4 min readHi, I'm Arianne, founder of Aeolidia. We create effective Shopify sites and email marketing for thoughtful, independent brands. Our newsletter shares advanced, need-to-know ecommerce strategies. Not on the list yet? Join here. I'll be in NYC for Shoppe Object & NYNOW. I'd love to see you there! Please let me know if you'll be in town August 2-5. Next week, July 28, 9am PT / 12pm ET: Balancing a smart site with targeted traffic is vital for any online shop. I’m looking forward to sharing my...
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