Are you a 10KSB grad? Email me about the summit in October!

Hi Reader,

We just returned from our favorite trade show, h+h americas, where we gave two well-received talks. In fact, there was an incident where one of our attendees had written six pages of notes from our talk and then lost them. He was distraught and asked if we could send the slides to him. Twenty minutes later, I found an Aeolidia-branded notepad propped gently against a garbage can. I picked it up and it was his notes! I saw him passing by (such a coincidence on top of the first coincidence), and handed them over. He gave me a big hug, and now we're discussing the next steps for his site.

I am trimming this hour and forty minute workshop into the most vital information you need to make your product pages perform well. Why are we focusing on product pages? Because 38% of your visitors will tend to show up on your product pages first without seeing any other pages. And, of course, the product page is where you're making the sale.

With a brick & mortar store, you can show a customer a product and share with them what makes it so special. For your online shop, you don’t have the pleasure of speaking to your customers face to face.

Learn how to create robust product detail pages that tell your story, answer questions before they're asked, and make the sale for you. I will share proven features and functionality to include on your site, including subscriptions, personalization, upselling, trust signals, product reviews, bundling, user-generated content, and more.

We will focus on specific steps you can take to get more sales from your product pages, increasing conversion rate, average order value, and revenue per user.

Join me!

Live Webinar
Wednesday, May 28, 2025
11 am Pacific Time | 1 pm Eastern Time

SAVE YOUR SPOT

Q&A

Here's a reader question about differentiation, from Beth, as answered by Arianne Foulks, Aeolidia Founder:

Q: Beth asks, "Do I need a more specific niche? Or do I just make what makes me happy and call it a 'lifestyle brand'?"

A: Those businesses that seem to have had an overnight success and barely needed to work at promotion? There is something special about them. They know it and their customers know it. Their work can be spotted from a mile off, it’s something that people want, and it’s easy to promote – like a snowball rolling down hill, gathering speed, and getting huge.

Why is it so easy for them? If you have what they have, it will be easy for you, too. If you’re lacking this, it will be like trying to win a race with a bicycle that has square wheels. A crazy amount of work, with few results.

I have a number one piece of advice for new businesses, or businesses that feel like they’ve lost their way. Do this one thing, and everything else will be able to roll into place:

Discover your Unique Selling Proposition.

Your Unique Selling Proposition (or USP), is what makes you different from every other company out there. You should be able to immediately tell someone what makes you different from even your closest competitors.

Read on in our blog post here:
Discover your Unique Selling Proposition

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

Do you have excess inventory that you have no idea how to move? Proof to Product has a podcast episode featuring Max Retail, a platform designed to help independent retailers and brands easily sell their excess inventory online.
Klaviyo was recently awarded Best Email Marketing Tool. See how we can help you with Klaviyo here.
Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. [paywalled behind a Fortune subscription, but the takeaway is that brand storytelling and online reputation with third parties will be crucial—email me back if you'd like my team's help with this!]
More stories of how tariffs are affecting small businesses.

Latest Aeolidia Launch

A Shopify site with wholesale for Anali.

Our team worked on a Shopify website for Anali, which has been known for over 35 years for embroideries rendered with exquisite nuance and detail. We also assisted with branding work and the development of a wholesale site. One important feature is the ability to customize towel sets by choosing colors and building out the exact set you need. Founding partners Lynn and Sally now have all the tools they need to feel confident in managing both versions of the site, and it has been a pleasure working with them.

SHOP THE SITE