You want your online shop's growth to be profitable and sustainable. You need more traffic, and you also need a site that maximizes sales. But you shouldn't always invest time and money in both at the same time.
There are endless tactics, and only so many resources and so much time in a day. I get stressed when I see shop owners wasting their limited and valuable time on things that don't make sense for the level they're at.
The nice thing is, there are simple ways to figure out which levers to pull to make for a more profitable online shop.
We’ll cover what to focus on depending on your stage in business, show you how to notice when you’ve grown to a place that requires a new strategy, and you will develop new ways to think smarter about growing an ecommerce business.
You'll leave understanding:
The importance of both traffic and conversion rate
When you should focus on each
How to tell when you've outgrown your old strategy
Five ways to get more high quality traffic
Five ways to make more sales from your online shop
Here's a reader question about Aeolidia's abilities, from Mark, as answered by Arianne, Founder of our team: Q: Could you share your experience designing for Shopify, particularly for e-commerce brands in the $25–100M range?
A: Absolutely! We've been designing and developing ecommerce sites since 2004, and have been official Shopify Partners since 2012. We're working closely with the Shopify Plus team to collaborate on accounts and obtain their latest certifications.
We are skilled at optimizing high-traffic Shopify sites and aiding in growth, though we primarily work with brands in the lower multi-million dollar range ($1M-$25M). Unlike many web agencies of our size, we have a full-time Ecommerce Strategist who is up to date both on ecommerce best practices through studies and research, and who keeps up with the analytics of the dozens of brands we work with each year.
Over the last few years, my team at Aeolidia has specialized in helping successful Shopify stores grow to the next level. What works on the path from 6 to 7 figures in annual ecommerce revenue is not what you need to get from 7 to 8 figures.
At this scale, making changes to your site without testing them is extremely risky. A/B testing removes the guesswork from website optimization by providing hard data on what drives more sales. What seems like a small tweak can mean half a million in sales lost or gained for a shop that gets hundreds of thousands of visitors per month.
Rather than adjust the site based on hunches or on what competitors are doing, we can help you make improvements specific to your customer base and your brand. We can use tools to track exactly how much money is being gained or lost by a particular tweak to the site. It's important to make informed decisions once ecommerce is working well.
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.
10,000 Small Businesses is continuing its $100 million commitment to rural communities in the fall, with cohorts in North Carolina, South Dakota, Utah, and Wyoming. You can apply at 10KSBApply.com.
Island Thyme creates small-batch skin and body care products in their apothecary workshop, located in the San Juan Islands of Washington State. Using ingredients grown on their farm and sourced from around the globe, they create natural, exquisite formulations that are handcrafted to delight.
We have been working with this wonderful team for nearly ten years, helping them grow sales online. Click here to see the new look, then travel back in time to see their original look and first redesign.
