⚓️ A generous contest for entrepreneur mothers


Our product page optimization webinar's next week - RSVP here!

Hi Reader,

If you're a mother who's dreaming of building or expanding her business, I have a great contest for you to enter! I actually have two contests, because I'm going to add my own into the mix (and if you head down to Interesting Clickables in this email, one of our services is currently very inexpensive in an online fundraising auction).

The big and amazing contest was made possible by Amanda and Jen, who put together the Mother/Founder book, which I'm so proud to have been featured in last year.

This contest has a $10,000 cash prize and two $2500 cash prizes, along with some great products and services.

The contest starts on May 11th, 2025, and ends on June 15, 2025. The women featured in MOTHER/FOUNDER will vote, and they'll announce a winner on July 15, 2025.

Now, for my additional contest:

Business consultation & book giveaway!

I have ten hardcover copies of the Mother/Founder book to give away! My grand prize winner will get a consultation or website review from me.

“Featured here are the stories of more than sixty mothers (including big names like author and artist Maira Kalman and Justina Blakeney of the Jungalow but also farmers, lawyers, pastry chefs, and more), who describe how they pursued their entrepreneurial dreams, overcame obstacles, achieved success, and found professional contentment, all while providing for their families and parenting their children.”

My grand prize winner will get:

  • Either a written report reviewing their website
    OR a 45-minute business consultation call with me
  • The Mother/Founder book
  • A Mother/Founder tote bag
  • A Mother/Founder enamel pin

Nine other winners will get a copy of the book. Winners will be chosen randomly from the entries.

Q&A

Here's a reader question about Shopify, from Naila, as answered by Caitlin, Project Manager on our team:

Q: What courses do you recommend for someone who wants to learn how to be more advanced on Shopify?

A: Yes, Shopify Academy. This is a good place to start. If you already have a basic knowledge, you can take the courses that are related to the niche you'd like to learn more about.

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

  • Remember to join me at my webinar about optimizing your product pages. It's next Wednesday, and if you can't make it live, RSVP anyway so I can send you the replay link.
  • Aeolidia donated a brand design day to the Good Business Network, a Washington state organization that helps small businesses with a number of things. As of this writing, our $3900 service is going for a $500 price! Find it here and click the "details" button to see what you get. If you win, your payment will go to the nonprofit and the Aeolidia team will spruce up your brand. Auction listings will be live until May 23rd at 5pm PDT.
  • On a personal note, since we're talking mother/founders, all three of my wonderful kids are autistic. I appreciated these two links recently: An Open Letter to Robert F. Kennedy Jr., Who Thinks My Daughter Is a Tragedy and 4th Grader to RFK Jr: “I Have Autism and I’m Not Broken” (this one made me cry). If you want to help, you can donate to the UW Autism Center.
  • Tariff Q&A - this is an in-depth analysis of what this all means for all of us now and what it might lead to.

Latest Aeolidia Launch

A Shopify site for Marmalade Mercantile.

Marmalade Mercantile is a brick and mortar shop that's been around for over ten years. It was time to clean up the rough edges of their Shopify site and work to increase online sales. The redesign is a huge improvement from their previous theme and we also cleaned up their branding, did some copywriting, and updated their Klaviyo newsletter strategy.

From the blog

Why to Hire a Shopify Web Design Agency For Ongoing Help

What it's like to have a full team of ecommerce experts, without having to hire employees or scout freelancers.

Rebranding ROI: Will a New Logo and Brand Design Pay For Itself?

Hear from five brands about how much money their brand redesigns made them, and how they were able to grow.

When Do You Need Shopify Plus?

The factors to consider when deciding if and when to upgrade to Shopify Plus, considering cost, scalability, and functionality.


Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | Captain & Founder
Aeolidia, Shopify Experts

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