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Hi Reader,
What kind of return on investment might your logo redesign project show? Let’s talk about rebranding ROI for small creative businesses.
It seems obvious that if you improve your website, you’ll make more money. If it’s easier and more compelling to shop, customers will shop more! But what about your logo and brand identity? Too often, I see business owners hesitate to invest in this step because it’s not obvious that hiring a brand designer will have a positive financial impact.
I know that designing a professional logo is a project that will pay for itself, but instead of listening to me, let’s listen to some business owners who have been there. I reached out to some lovely people who we’ve had the pleasure of designing brands for and asked them outright if the rebrand made them money.
Want to see what they told me?
Learn more about rebranding and hear directly from business owners about their return on investment:
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Q: I already have branding I love - will you work with what I already have?
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A: Absolutely! If you already have everything you (and we) need, we’ll start with web design, but if anything is missing or could use improvement, we’ll take some time earlier in the project to fully flesh out your identity.
We have brand designers on staff to help with anything you may be missing -- such as an alternate version of your logo, a selection of brand fonts or web fonts, icons, or patterns. This step makes for the most effective website.
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.
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From the Aeolidia Portfolio
Brand identity and website design for Whispering Willow.
The challenge:
Whispering Willow is a handcrafted apothecary product line that prides itself on being sustainable, natural, and beautiful. Owners Julia and Wayne came to us in 2018 needing new branding to help them stand out in a now crowded market. They wanted to ensure a simple, clean, and cohesive look, consistent throughout all their brand touchpoints. Overjoyed with the results, they returned to Aeolidia in 2021 for a full website redesign.
We announced our rebrand at the very end of a year and launched the new branding in January. Our sales for the rebrand year grew 40%+ over the prior year. It is hard for us to separate how much of our growth during that time was due strictly to the rebrand as we were steadily delving into the wholesale market; however, our typical growth had been around 20% year over year. With that in mind, we feel confident that the rebrand played a significant role in our success. —Julia & Wayne, Whispering Willow |
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What it's like to have a full team of ecommerce experts, without having to hire employees or scout freelancers.
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Rebranding ROI: Will a New Logo and Brand Design Pay For Itself?
Hear from five brands about how much money their brand redesigns made them, and how they were able to grow.
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Wishing [COMPANY GOES HERE] all the best,
Arianne Foulks | Captain & Founder
https://aeolidia.com/
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Refer a Friend
If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »
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