⚓️ How to do economic forecasting to break the feast and famine cycle
Hi Reader! My email looks different than usual today because we're switching providers (from Hubspot to Convertkit, if you're curious, though I recommend Klaviyo wholeheartedly if you have an ecommerce business). I will at some point get my act together with a better design, but I figured it was better to keep in touch than get it all perfect! Anyway, I've got something great for you today. The marvelous Katherine Raz is back with a super helpful article on our blog about economic forecasting for retail shops. She shares her top 10 resources to navigate the ever-changing landscape of retail to help you make informed decisions about staffing and stocking your shop. This is such helpful info; I hope you'll check it out and email me back if you have any questions. Break the Feast + Famine Cycle"It took me a year to figure out what our sales cycles were. I opened my retail shop understanding the concept of seasonality, but until I actually stood behind a cash register every day, it didn’t occur to me how rapidly revenue fluctuates. For example, while October is a strong month for sales, the week before Halloween is slow because everyone is buying costumes and candy. Your micro seasonality is not only dependent on universal seasonal shopping patterns, it’s hyper-local to your area. In Chicago, foot traffic doesn’t stop when it snows. In Tacoma, no one leaves the house." |
Room in the current Growclass cohort starting July 17If you would like smart, supportive help with your digital marketing, I heartily recommend Growclass. The course teaches experimental marketing, customer psychology, analytics, copywriting, SEO, email marketing, and paid ads. I went through this program last year, found it helpful and inspiring, and I hang out in their Slack community every day. I'd say the community is worth it even without the classes, so you really can't lose, even if you feel too busy to commit to a course. You can learn more about what Growclass full certification is here, and when you're ready to sign up, use my alumni link here to get a $100 discount! Make sure to sign up by Monday at the absolute latest to join this new group starting up. Email me back to ask anything about Growclass. If you're on the fence, watch my email marketing webinar with Sarah Stockdale, founder of Growclass, to see why I ❤️ the community she's building. See you in the Growclass Slack group! Wishing your business all the best,
Arianne Foulks | Captain & Founder |
Aeolidia · 7026 5th Ave NW, Seattle, WA 98117 Did someone forward this to you? Subscribe here for actionable advice to sell more online. |