We reconsider our pricing every January! Get in now at lower rates.
Hi Reader,
It usually feels go-go-go at Aeolidia headquarters (our Slack workspace!), but this time of year we get a natural break to stop for a moment, then start up again in January, renewed. I hope you're also able to take some time off!
We run our business on the Entrepreneurial Operating System (EOS - here's my blog post about it), so we have a couple of weeks left to finish up our "rocks" (internal priorities). One of my internal projects has been to make a plan for events next year. I already have ten webinars scheduled and six in-person events, with a few more possibilities on my radar. Spring is always quite busy for me with travel!
Do you have any events you recommend? If you're in a community that puts on webinars, I'd love to learn more about speaking to your group!
P.S. Part of our new year planning always includes reevaluating our pricing. If you sign a contract with us this year, you'll get in at our 2025 rates. If you could use help with your Shopify website, Klaviyo email marketing, branding, or SEO, get in touch with me soon!
Q&A
Here's a reader question about image optimization, from Beckie, as answered by Iran Mateu, Web Developer on our team: Q: Do I need to continue optimizing images before uploading to Shopify, or is there a built in optimizer now?
A: Per Shopify documentation (you can click on the CDN link for more info as well).
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.
Have you heard of a PEO? I hadn't, but then I chatted with an HR professional at the 10KSB Summit, who explained what a Professional Employer Organization is. She mentioned Justworks, who break down how a PEO can help small businesses with HR needs in this blog post.
Psst! ReBuy makes our clients a lot of money by upselling products on the site, in the cart, and past checkout. Try it out yourself, and let me know if you'd like our help getting it set up correctly.
Shopify has a new plugin for WordPress, so you can now turn any WordPress site into an online store powered by the world's best-converting checkout.
From the Aeolidia Portfolio
A Klaviyo strategy for Expedition Press.
Myrna Keliher, poet and printmaker behind Expedition Press, wanted her automated email flows to feel as intentional and artful as her letterpressed broadsides while still driving meaningful sales. Together, we created Expedition Press’s Klaviyo flows that preserved the brand's literary, poetry-forward voice while adding strategic structure, segmentation, and conversion-focused messaging.
The standout win? A fully custom product feed that displays each item and the poet behind it, something Klaviyo’s default tools couldn’t do. Now, her emails feel truer to the brand, easier to manage, and more profitable, with Myrna already seeing sales attributed to the new setup. As she put it: “My newsletter still feels my own… it just feels more professional.”
