Hi Reader,

At Aeolidia, we excel in creating online flagship stores - from branding to Shopify to Klaviyo. Once this foundation is in place, your business is poised for growth, ready to capture the attention of a wider audience. One powerful avenue for achieving this growth is through strategic media outreach, commonly known as PR.

I am delighted to introduce Nora Wolf, who boasts a career dedicated to PR and has been the driving force behind her boutique public relations firm, Wolf PR, since its establishment in 2011. Her undergrad background in art and design continues to shape and invigorate her current role as a design publicist. In 2020, Nora took a bold step by launching Wolf Craft alongside creative strategist Kirsten Larson, in order to make a la carte PR strategies and tools available to all types of businesses.

Below, Nora Wolf has outlined the best ways to start tackling PR for your creative business!

"Learning how to do PR on your own can be overwhelming, especially if you’re a small business owner who’s new to this kind of activity. Media outreach has a lot of moving parts, and often it’s hard to know exactly where to start.

How do you figure out what outlets would even cover your products? Who’s the best person to reach out to? What types of images should you send?

l always say that the best place to start is research. If you sit down to a blank email and say “I want to write a media pitch about X product” you simply won’t know what to write. Why? Because you haven’t done any research. Wayyyy before writing a pitch, you need to know what outlets and editors cover what you’re selling and the types of assets you need to appeal to that publication.

So, let’s get into the five first steps to take if you want to pitch your product to the media.

READ THE PR POST

Q&A

Here's a common question about Instagram feeds, as answered by our development team:

Q: Why did the Instagram feed on my Shopify site quit working, and what can I do about it?

A: We often encourage the shop owners we work with to use a static or manual Instagram feed, instead of using one of the apps. Jon says, "These apps disconnect frequently and they don't usually notify you that it has happened. So those feeds can be broken for quite awhile before the shop owner notices. Also, one fewer app means fewer network connections which means a faster overall site."

Helen adds, "Every one of those images is loading from Instagram instead of Shopify's CDN." It's better for your site speed and reliability to stop relying on an app.

Iran mentions that if you are using an Instagram feed app, to check it regularly, and reconnect it as needed through the app's settings in your Shopify admin.

Question: Answered!

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.

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Latest Aeolidia Launch!

Brand strategy, Klaviyo, & Shopify website for Lee Brevard

For decades, Lee Brevard has been shaping West Coast counterculture through jewelry that embodies the undefinable. Their artisan pieces are designed and hand-crafted in their Los Angeles atelier.

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