Q&A

Here's a question you might not know you have yet, as answered by Helen Hulskamp, Ecommerce Strategist on our team:

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Q: What's this new thing Gmail is doing, and how will it affect my email marketing?

A: Starting in December 2023, Google will begin deactivating Gmail accounts that haven’t been used in two years. With this in mind, list cleaning will become even more important. You don't want to keep emailing these deactivated accounts; that will make you look like a disreputable sender.

Klaviyo recommends creating a segment that aggregates any contacts who have not opened an email in the last 24 months. This can be targeted to just Gmail users, but you'll see benefits by cleaning all your contact lists regularly. This segment should then be used to target and suppress out-of-date contacts, or used as an exemption list for campaigns and flows.

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here​

• Do you need a better way to track your personal spending and keep a budget? I've been using Mint for a billion years, but they're shutting down and switching people to Credit Karma. Credit Karma looks to be packed full of advertisements and promotions, and it doesn't seem to have a budgeting feature. I did some research and decided to switch to Monarch Money - check it out if you're looking for a replacement (or just want to start tracking your personal finances better). I like it much better than Mint so far!
• ​This article about acting like an owner is a great reminder to actual owners, and also to employees of all types. Also, just fantastic advice for bringing your best self to work.
• May I suggest a gift subscription to UPPERCASE magazine for any creative friends of family members?

Latest Aeolidia Launch

A Shopify website for Snuggly Monkey.

Snuggly Monkey owner, Claudia, says, "After handling my website completely on my own for the last 12 years, it was such a joy (and relief, truth be told) to be able to ask for and get the help I needed to grow the shop to where I wanted it to be. It takes a village ❤️

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My main goal with the new site was to make it easier to navigate the ever growing catalog of supplies. I also wanted to add some highly requested functionality and bring my shop values of working with independent artists & designers and searching the globe for the best quality supplies to the forefront. The wonderful folks at Aeolidia helped me to accomplish all of these goals and so much more. I can't thank them enough for the amazing work they did on the design."

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If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »​