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Reply now to reserve your pre-BFCM project! |
Hi Reader,
This is a busy time of year for ecommerce! Here's a sneak peek into what we're working on for the shop owners who rely on us to help them make the most of Black Friday/Cyber Monday (BFCM):
Email marketing (with Klaviyo)
- BFCM segments (e.g. VIP for early access, last year's BFCM customers, frequent buyers, engagement)
- Post-purchase flows to make the most of increased orders
- SMS setup w/flows
- Holiday popup design
- Holiday template design
Plus: many more email marketing strategies, and recommended seasonal changes to 6+ flows (automated email series).
Merchandising
- Bundles, kits, and gift sets
- Product page and Post-purchase upsells
- Volume discounts (buy more, save more)
- Personalizable products
- Tiered progress bars in the cart
Plus: many more merchandising strategies/optimizations.
Design
- Editorial landing page for sales funnels
- Holiday collection page design
- Holiday header design
- Direct mail postcard design
- Custom badges
Plus: many more design changes and projects for the holidays.
Development
- Gift wrap functionality
- Editorial gift guide page built & added to navigation
- Announcement bar with scheduling feature
- Add urgency signals to PDP
- Beef up customer service, move to a platform if not using one yet
Plus: just about everything above requires a web developer.
Most shop owners begin work with us early for these strategies and optimizations. The good news is that there's still time for you and your shop! We would be glad to fit as much of this list in as possible before the holidays. We have space to quick-start a few retainer projects in time to shape your site up for BFCM. These are first-come, first-served.
If you don't have the capacity to join us for a full project before the new year, we are offering some pre-holiday priority tasks and fixes to tackle the most important work before fully beginning with you in January, as long as you sign on with us this month.
Either email me back or grab our rate sheet if you'd like to feel confident about your website before Black Friday.
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Here's a reader question as answered by Helen Hulskamp, Ecommerce Strategist and Kai Davis, SEO Consultant on our team:
Q: I've been hearing about brands creating super-specific Shopify collections such as "Men's Blue Shirts Size L" instead of "Men's Shirts" as an SEO strategy. Is this an effective approach, or is it too narrowly focused? |
A: It’s a smart idea in theory: targeting ultra-specific, long-tail search terms, but only if you have a large enough catalog to support it. We already advise the use of collections (instead of non-indexable filters) to boost SEO, but not when it hurts the shopping experience. If a collection has fewer than three products or little search demand, it’s usually better to stay broader and keep the site easy to browse.
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.
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In the Aeolidia Portfolio
Shopify Migration for Farsports
Aeolidia helped Farsports hit top speed online with a sleek new Shopify site that is fast, flexible, and built to perform. By moving from a complex headless setup to a streamlined native theme, we made it easier for their team to update content, showcase products beautifully, and give cycling enthusiasts a world-class shopping experience.
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From the blog -
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Holiday Sales Tips for Online Shop Owners
Actionable tips for prepping your online shop for the holiday rush: from planning your promotions and shipping cutoffs to optimizing your site and email strategy.
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Boost Holiday Sales Without Slashing Prices
Reward your best customers while preserving your brand's value with these smart holiday strategies to increase revenue without resorting to deep discounts.
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How to Increase Online Sales During the Holidays
Strategies for your shop to boost holiday sales, by accelerating traffic and refining conversion tactics to using urgency and strategic discounts for maximum impact.
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Wishing [COMPANY GOES HERE] all the best,
Arianne Foulks | Captain & Founder
Aeolidia, Shopify Experts
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Refer a Friend
If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »
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