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Join me for live website audits tomorrow: RSVP here |
Hi Reader,
A lot of shop owners tell us they know email is important, but still feel unsure about what to send, when to send it, and how to drive consistent revenue using email.
So today, I'm sharing the full replay of our email strategy workshop, led by Helen Hulskamp, our Ecommerce Strategist. The video is packed with timeless advice. This workshop replay focuses on preparing ahead of Black Friday/Cyber Monday and nurturing customer relationships long-term by using automation, segmentation, and SMS to support the entire customer journey.
The goal isn't to send more emails, it’s to build a smart system for repeatable revenue.
You'll also learn:
- What types of emails to send (and which to stop sending)
- Where your highest-ROI flow opportunities really are
- How to plan messages that match how customers actually shop
If you’ve been thinking, “I know email could be doing more for us,” this is the perfect next step.
P.S. Our Klaviyo email marketing pricing just increased (foundational: $7000 → up from $6000; flows: $4000; SMS: $3500). These projects include strategy, design, and implementation, and deliver the fastest ROI we see!
You haven't missed out, though! I have a special treat for newsletter subscribers: get in at our lower rates by signing a 2025 contract for December or January. When you talk to Sam, mention that Arianne said you could. 😉
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Here's a reader question about general site maintenance after launch:
Q: Once our new Shopify site is live, will we be able to update it ourselves? |
A: Absolutely. Every site we build is designed to be easy to maintain, with no developer needed for day-to-day changes. We’ll make sure you know how to add new products, update photos and text, adjust collections, and keep your site fresh. Our goal is to hand you a beautiful, functional shop you can confidently manage on your own (and we’re always here when you want more help down the line)
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.
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Latest Aeolidia Launch
A Shopify site for Cashmerette.
Happy 10th birthday to Cashmerette! We’ve been working with Cashmerette for many years, and helping them celebrate this milestone with a refreshed brand and upgraded shopping experience feels especially meaningful. Together, we rolled out their modern new visual identity, unified all sewing patterns into one browsable area, added smarter category navigation, and redesigned product pages to make it easier to see everything at a glance (including sewalongs and mix-and-match guidance).
You'll be hearing more about this one, because we're super proud of it, and the Cashmerette team is getting off-the-charts positive feedback from their customers. We can’t wait to see where the next decade takes them.
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From the blog
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Why to Hire a Shopify Web Design Agency For Ongoing Help
Actionable tips for prepping your online shop for the holiday rush: from planning your promotions and shipping cutoffs to optimizing your site and email strategy.
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Boost Holiday Sales Without Slashing Prices
Reward your best customers while preserving your brand's value with these smart holiday strategies to increase revenue without resorting to deep discounts.
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How to Increase Online Sales During the Holidays
Strategies for your shop to boost holiday sales, by accelerating traffic and refining conversion tactics to using urgency and strategic discounts for maximum impact.
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Wishing [COMPANY GOES HERE] all the best,
Arianne Foulks | Captain & Founder
Aeolidia, Shopify Plus Partners
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Refer a Friend
If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »
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