⚓️ Our first ever Black Friday deal (plus a bonus)


Oh no, again: a scammer is sending email impersonating us. If you got an email from a Gmail address, it wasn't us. Do not reply, share store access or credit card info, or install apps. Our emails will always come from aeolidia.com.

Hi Reader,

We have a special Black Friday offer through the end of November! Normally, we don't discount our work, so this is just for the wonderful people like you who receive our newsletter.

20% off your first month

We work with many shop owners on retainer, optimizing their sites month to month. We're offering a 20% discount on your first month with us. That means you get our $4000 retainer for just $3200 in January or February.

  • Month one: $4000 20% OFF: $3200
  • Month two: $4000
  • Month three: $4000
  • Keep on going, if you'd like

Rules: This offer applies if you sign a contract for a three-month retainer project beginning in January or February before December 5th. Please tell us you want the newsletter discount.

What can we do on retainer? There's not much we can't do! We'll review your stats to find areas of improvement, combine this with your own wish list for your site, and make a strategic plan with you. On retainer, we can:

  • Develop a roadmap to achieve your quarterly goals for your site
  • Optimize the path to purchase
  • Increase conversion rate, average order value, and/or customer lifetime value
  • Save you time on back-end administrative work
  • Recommend tools, features, and software that are showing great results on other sites we've built
  • Maintain your site and keep it bug-free
  • Do testing to hone your user experience
  • Work on SEO strategy and implementation

A website is never done; there is always room for improvement based on your analytics. We only take on projects we believe will deliver a good return on your investment.

You can learn a bit more about retainer here: Retainer Services. Please email me back so I can answer questions and describe how we can help in more detail.


Exclusive Klaviyo pricing

I have a second offer, if that wasn't good enough (and yes, you can combine them). We increased our Klaviyo email marketing pricing last month. But for Black Friday, I'm going to sneak in a few more projects at our old pricing!

  • Foundational strategy (month one): $7000 14% OFF: $6000
  • Automation strategy (month two): $4000 25% OFF: $3000
  • SMS foundations: $3500 14% OFF: $3000

Rules: This offer applies if you sign a contract for any of these three services for a project beginning in January or February before December 5th. Please tell us you want the newsletter discount.

These projects include strategy, design, and implementation, and deliver the fastest ROI we see! Signing up for this now gets you the discounted pricing, lets you count the down payment against this tax year, guarantees a spot in our schedule in January, and gets you off to an amazing start on your 2026 sales goals.

You can learn a bit more about email marketing strategy here: Klaviyo Services. Please email me back so I can answer questions and describe how we can help in more detail.


How to get started

Hit reply to this email and tell me a bit about your business and what you're interested in working on. I'd love to know more about your 2026 goals and plans.

I'll send over a link to schedule a call with us so we can get to know you and your shop a bit better.

Soon, you'll have the Aeolidia team of Shopify Plus Partners strategizing for you, answering all your questions, and making your shop work much more effectively as the weeks go by. Quit leaving money on the table and make sure your site starts pulling its weight. That might be a mixed metaphor, but either way, you'll wonder why you didn't join us sooner!

Q&A

Here's a reader question about accessibility as answered by our team:

Q: My brand colors look great on Instagram, but are they actually accessible on my website?

A: We’ll run your palette through accessibility tools to make sure your colors have enough contrast to be readable on the web. And if something isn’t passing, like light text on a light background, our designers will suggest small, strategic tweaks that keep your brand’s personality intact and make your site easier for everyone to use. This comes up more often than you’d think, especially with color palettes that were initially created for print or social. We’re here to make sure your online experience is both beautiful and accessible.

If you want to check your colors yourself, you can use a free tool like the WebAIM Contrast Checker.

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

Latest Aeolidia Launch

An email marketing strategy and branding for Hipstitch.

We’re thrilled to have partnered with Hipstitch to refresh their branding and their brand-new foundational Klaviyo email flows! Our team collaborated closely to develop a cohesive visual identity and a strategic email setup designed to welcome new subscribers, nurture loyal customers, and support long-term growth.

From the blog

Holiday Sales Tips for Online Shop Owners

Actionable tips for prepping your online shop for the holiday rush: from planning your promotions and shipping cutoffs to optimizing your site and email strategy.


Boost Holiday Sales Without Slashing Prices

Reward your best customers while preserving your brand's value with these smart holiday strategies to increase revenue without resorting to deep discounts.

How to Increase Online Sales During the Holidays

Strategies for your shop to boost holiday sales, by accelerating traffic and refining conversion tactics to using urgency and strategic discounts for maximum impact.


Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | Captain & Founder
Aeolidia, Shopify Plus Partners

Share this newsletter on: LinkedIn | Facebook | X | Pinterest

Copy the link to this newsletter to share elsewhere.

Not getting our emails weekly? Subscribe for actionable advice to sell more online.

Refer a Friend

If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »

Aeolidia · 7026 5th Ave NW, Seattle, WA 98117
Unsubscribe · Preferences