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Hi Reader,
When I started creating websites as Aeolidia 21 years ago, I didn't anticipate how many different services would be needed to help people create a truly showstopping website. One of my favorite things we added to the mix is business name brainstorming. We do this for brand new businesses, and just as often, we help rename a business that's outgrown its original name and brand.
I recently updated our blog post on business naming and thought I'd share it with you.
Natalia, our copywriter, shared: “I wanted to convey the sense of taking inventory & fulfillment that resonated with you, but in a more fun, playful way. I feel this name works on multiple levels because the words themselves provide the feel of function + beauty on a phonetic level; modern is very straightforward & functional, while tally is very happy-sounding.”
We would love to start your business off on the right foot by first learning what is unique about what you do and who you offer it to, and brainstorming a business name with you that captures your business’s spirit, appeals to your target customer, and has an available domain name. It’s a great thing to feel confident that your business name fits your brand, will be memorable for your customers, and will serve you well for many years. We also do this for shops that have outgrown their original name.
We get lots of questions about how this works, and we want to make it less of a leap of faith, so here is a detailed description of the service and a naming FAQ:
Natalia said, “Sunbird Spark stays true to her roots (both her names have birds in them) but it feels more elevated without being pretentious. It’s also so original and memorable that I think it’ll really help her not only stand out in the crafting space, but stand out in the way she aims to. It’s modern and sophisticated, so it’ll appeal more directly to her target audience and differentiate her brand in an authoritative way.” [read more]
If you're curious to learn more about this, see examples of renaming projects, and find out what to do after you rename your business, this page on our site explains our service and shares links to our best content on renaming a business.
These button cards turn something utilitarian into whimsical little pieces of art.
Latest Aeolidia Launch
Brand Identity and a Simple Shopify site for Paperfinger.
Paperfinger, the celebrated calligraphy studio founded by Bryn Chernoff, partnered with us to shape the next chapter of a brand built on the beauty and meaning of words by hand. Ahead of her 20th anniversary in a few years, Bryn was ready to evolve beyond client work and create a more scalable, product-driven business.
We began with a Brand Design Day to refine the visual direction, then continued with building a Shopify site that reflects the elegance, intention, and artistry at the heart of Paperfinger. Through thoughtful UX, custom touches, and strategic copywriting, we created a shopping experience that is as considered and distinctive as the products.
We also supported key technical pieces behind the scenes, including data migration, app integrations, and a custom quote request flow, ensuring the site functions as beautifully as it looks.
The result is a refined online presence that honors Paperfinger’s reputation while opening the door to increased online sales, stronger customer relationships, and a more sustainable, product-focused future.
