⚓️ How Liz replaced trade show trips with her website
Published 9 months ago • 2 min read
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Hi Reader,
I want to show you something cool today that gives you some ideas of what you can do with an ecommerce website. It was a joy to design and develop Liz Stiglet’s website and email marketing strategy for her. She’s a delight, and we’re so glad we could make an online home that tells Cozyblue’s story, and allows both Liz and her customers to slow down, get cozy, and get crafty!
We were thrilled to see her featured on Craft Industry Alliance's blog, and I especially loved that this feature pointed out some of the ways a site on Shopify can both grow your business and make it more sustainable for the shop owner. Here's a quote:
Another element of cozyblue’s growth was a retail website separate from Etsy. While Stiglets still sells her products on her cozyblue Etsy shop, today the majority of sales come from the cozyblue website. With the closing of Etsy Wholesale, the website also provides a place for Liz to continue to offer wholesale. Another advantage of having a web site is that Liz can offer a lot of information in one place. Her site includes a wholesale shop and a retail shop with supplies that customers can’t buy in her Etsy shop, such as scissors, needles, and needle minders. There is also instructional information and resources for stitchers, plus free pattern and how-to downloads. Maintaining a web presence is important for any business, but it’s important for cozyblue because Liz doesn’t participate in trade shows or craft shows. “In the very early days of selling, I did a few craft shows a year because that seemed to be what everyone was doing then,” she says. “But the truth is, while they did bring in some sales and it was fun to be around other like-minded people, I found that I just did not enjoy the shows. I’m such an introvert, and I found big shows to be incredibly draining and overwhelming. I decided they were not worth the stress for me.”
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Latest Aeolidia Launch
A Shopify website for Little Quilt Store.
Little Quilt Shop is the online home of Lynette Anderson Designs, bringing you all of Lynette’s favorite fabrics, threads, needles, and notions so you can create beautiful works of art. Owner Laura Kay came to us in need of a well-organized, crisp-looking website with an updated theme. It was also important to her to have a better understanding of how to keep the website current.
