⚓️ Creating a fully realized brand vision takes you from 90-100%
Hi Reader, This summer, at h+h americas, I was talking with Kait of the upcoming Coachella Valley Yarn store. She used a phrase about building her business that stuck with me. She said she wanted a "fully realized vision" for her brand. She's a graphic designer, and understands the importance of getting everything right. It reminded me of something Lela Barker said once while interviewing me: "the difference between 90% and 100% is another 100%." She was elaborating on how Aeolidia helps people get their brand, website, and email marketing all the way where it needs to be to see real results. Most of us can get our business close to where we want it to be. At a certain point, though, we don't know what we don't know any longer, and calling on experts who work full time at this can make all the difference between "pretty good" and "fully realized vision." We've done some rebrands and website projects recently that we're super proud of. And the business owners who hired us were so proud they wrote articles about the process. For a peek behind the scenes and a little frisson of fully realized vision energy, here's some quick and fun reading: This year has been a year of change for our small business, a lot has happened since January: our team has grown (baby Olívia was born!!), and we've been working on so many launches and new projects, it only seemed fitting to also launch a new website to accommodate all these milestones and serve our costumers even better! So come along as we tell you every new feature and improvement of our website.
My business and I have both changed alot over the last 10 years. The forced solitude of the pandemic shut down forced me to really think about what I loved most about my business and shifted my inspiration. I never envisioned making fine jewelry & working with antique diamonds. I didn't imagine that I would be designing engagement rings that would turn into family heirlooms. The more my creative vision as a jeweler & business owner evolved, the more I felt like the brand Silver + Salt no longer told the story that I wanted written.
The process of a rebrand is much like taking a long, deep look in the mirror. We had to ask ourselves what words described our business, our customers, and our creative vision. Things like, "what would a day in the life at Heyday feel like? or who is our customer, what are they like?" explains Mallory. We created a list of key words we wanted to make sure our new brand exemplified. Words lighthearted, joyful, clean, bright, feminine and timeless. These are all elements we know represent Heyday and our customer base.
You. Guys. I've been working behind the scenes with our favorite website collaborators Aeolidia. If you remember way back in 2014 we launched our first Aeolidia website. I loved that website so much we've been using it up until yesterday! Read that statement again... I used the same website since 2014. Nine years with tech based anything is ridiculous. However, I loved the website that much. A lot has changed since 2014, especially with shopify, google and email providers.
Is investing in branding worth it? I had always known anecdotally that great branding makes money. It was great to check in with five shop owners to get real numbers. Check out our article that details how much more money these five brands made after rebranding, here: Will a New Logo & Brand Design Pay For Itself? Please email me back if you'd like to start strong in 2024 with a refreshed and re-energized brand that will open all kinds of doors for your business. |
From the blogWishing [COMPANY GOES HERE] all the best! Arianne Foulks | Captain & Founder |
Aeolidia · 7026 5th Ave NW, Seattle, WA 98117 |
