E. Frances Paper is a well-established paper goods company that creates meaningful, personal connections with products that help express love, gratitude, and kindness.
With a strong foundation in wholesale and an expanded team in place, their Creative Director, Ali Flippin, came to us ready to concentrate on building the retail side of the business, with the website as the focus.
We began with an in-depth SEO audit which revealed many significant opportunities for growth.
Our web designer, Christine, infused fun and joy into every page with artwork and animation that helps tell the brand story and makes shopping a delight.
Revenue-boosting opportunities were key for this custom site, including bundles, upsells, a shoppable blog, and a strategic landing page design for a unique product.
Mobile user experience was optimized every step of the way. The final result is sophisticated, airy, clever, and a great foundation to grow retail sales online.
Could your website use this kind of thoughtful strategy? Is your brand sparking joy for your customers? If you have "just another website," I hope you'll email me back so we can make a plan to delight people through checkout (and beyond, with our email design and strategy). Get back to me if you're curious, and I'll share more about how we work and what could make a big difference for your online shop.
We tend to plan for January projects in fall and early winter, so now's a great time to prepare for next year's goals. Reach out! Or take a peek at our rates yourself here.
Q&A
Here's a reader question about tracking foot traffic vs sales, as answered by Caitlin Krauchi, Web Project Manager on our team: Q: Have you heard of or use any type of software/hardware to count visitors coming into a physical store and syncing that with Shopify analytics to see foot traffic vs sales?
A:Dor is the only Shopify certified people counter, however there are a lot of different options on the market depending on what you're looking for. As for using this kind of software to compare store sales to online sales: my experience with this type of software is primarily in the brick-and-mortar space, however the location sales info from Shopify analytics synced with the systems we used in store to show conversion, sales, etc. within the app. I imagine there's a way to compare the two data points using one of these apps.
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.
If you are an illustrator or surface pattern designer looking to create marketable artwork, check out Cat Coquilette's new mentorship program: The Art of Collections.
