Hi Reader,

While it's business as usual in most places, our colleagues in Los Angeles are still suffering this week. It will take a long time to rebuild and recover. Our hearts go out to small business owners and everyone else impacted by the fires.

I've been asked lately for my predictions for ecommerce in 2025, and I want to share a couple of interviews with me on the topic.

On the Proof to Product Podcast, I chatted with Katie Hunt about 2025 trends for e-commerce marketing. We dig into the nitty-gritty of customer experience, how to best communicate with our customers, the importance of data utilization, and the rise of personalized shopping experiences. We also delve into practical tips on segmenting communication, managing marketing workload, and the benefits of live shopping events.

LISTEN TO THE PODCAST

Craft Industry Alliance has a great new blog post featuring several craft industry leaders' reflections on 2024 and predictions for 2025. You'll find many helpful insights here from me and other smart folks to help you plan for the year ahead.

READ THE BLOG POST

What do you think? Do you have any reflections from the last year or predictions for the new one? I'd be interested to hear how things are changing for your business.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

Did you know that email automations, also known as flows, generate up to 30x more revenue per recipient than one-off campaigns? Make the most of your email marketing with these 10 flows.
Registration for Camp Thundercraft is open. I hope to see you there!
Wondering what to pitch to magazine and blog editors in January? Find out here.

From the Aeolidia Portfolio

Shopify Plus website and branding for SweetHoney Clothing.

The Challenge

SweetHoney Clothing is a popular children’s wear brand. They approached our team needing help to enhance their online presence, manage a high volume of sales effectively, establish a consistent and compelling brand identity that could narrate their story, and ensure that their website remained dynamic and relevant for each new season. Their aim was not merely to sustain their position in the market but also to position their brand for future growth.

Our Approach

To meet the demands of SweetHoney Clothing’s thriving business, we crafted a fully custom Shopify Plus website meticulously optimized for SEO and user experience. We designed a fresh brand identity and created visually appealing print collateral that resonated with the brand’s vision and values. Our designers collaborate with SweetHoney on a seasonal color strategy. We provide ongoing support and optimization.

VIEW CASE STUDY