⚓️ My best strategy for a brand new product based business


Hi Reader,

I usually cover more advanced strategies in this newsletter, but today is about brand new businesses! If you're thinking of starting something new (or know someone who is - please forward it to them!), I put together some thoughts on where to get started.

Are you selling your product in person or on Amazon or Etsy and thinking about setting up your own ecommerce shop? Or maybe you’re ready to start a business, but haven’t taken the steps to set up an online presence yet. Let’s talk about how to get started and make sure you’re putting your best foot forward online with our product-based business strategy.

My product-based business strategy

Many new business owners come to me wondering which tasks to do in what order when building a business. That gets me thinking about what my specific strategy would be for a new business. If I were starting a product-based business right now, this is what I would personally do.

  • Brand the business
  • Plan pricing and sales channels
  • Plan a marketing strategy
  • Prepare website content
  • Purchase a domain name and set up a website
  • Launch with a splash
  • Experiment and adjust

Each section of this article shares specific tips and links to resources and service providers. Read it below:

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Important upgrades included custom designs and functionality for key site pages, conversion rate optimization, search improvements, and navigation and website adjustments informed by customer usage data.

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Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | CEO & Founder
Aeolidia, Shopify Plus Partners

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