⚓️ Here's how we convert more visitors to buyers


Hi, I’m Arianne! I’m the founder of Aeolidia, where we create effective Shopify sites and email marketing for thoughtful, founder-led brands. Our weekly newsletter shares advanced strategies and need-to-know ecommerce info. If this was forwarded to you, you can subscribe here.

I'll be in NYC for Shoppe Object & NYNOW.

I'd love to see you there! Please let me know if you'll be in town August 2-5.

Hi Reader,

You have more to do than your team has capacity for, and more potential than you have time to act on. Did you know? If your site is already working pretty well (but you know it could do even better), you can hire my team to take it to the next level. We don't need to build you a new site or do a full redesign. In many cases, we can meet you where you are and work on projects that will grow revenue.

On retainer, we focus each month on driving growth for your shop and helping to convert more visitors to buyers. Let's capitalize on what's working, fix what's not, and uncover missed opportunities.

For example, we have worked behind the scenes for Honey Bee Stamps for years, and in that time we've seen:

  • 12.4% of their revenue now comes from upsells & cross-sells
  • 44.8% of revenue is attributed to Klaviyo
  • We've made dozens of customer-focused improvements that get more people through checkout with more products in the cart
I’m beyond happy that I hired Aeolidia. They really understand my target market - which makes all the difference in the world. We have seen big wins in our stats from upgrades that they've made to the site over the years. It's nice to have peace of mind that my site is constantly backed up and I have the team available for maintenance and fixes. I'm so glad that my project manager “gets me” and what's important to me.
Melissa Hewitt, Honey Bee Stamps

We become the team behind your team, handling strategy, design, development, email, and technical support on an ongoing basis, so your store keeps improving month after month.

Aeolidia will keep up with technological advances that matter for your business, while taking the pressure off your internal team. You can grow with confidence and stop worrying about what's falling through the cracks.

Who it’s for

  • Growth-oriented shops
  • Those looking to optimize
  • Well-established brands
  • Brands with regular needs

What we'll do

  • Handle day-to-day design work, updates, and requests
  • Build out or improve your email & SMS marketing strategy
  • Maintain your site and keep it bug-free
  • Prepare you for this quarter's goals for your site
  • Optimize the path to purchase
  • Increase conversion rate, average order value, and customer engagement
  • Do A/B or other user testing to hone user experience on your site
  • Work on SEO strategy and implementation
  • Introduce you to recommended tools, features, and software that are showing great results on other sites we've built
  • Save you time on the back-end administrative work

We excel at keeping your website current and performing well. Take a look at our rate sheet to see what the monthly investment for our help on retainer is:

There is still time to make updates before Black Friday/Cyber Monday if you join us on retainer now. Email me back to ask about our schedule - Sam tells me we have ONE spot left in our schedule to launch before the BFCM flurry, so I hope to hear from you soon!

Q&A

Here's a reader question about the differences between a project fee and a retainer model:

​Q: What's the difference between doing a project with Aeolidia and working with you on retainer?

A: A project with us is a focused, flat-rate engagement, ideal for when your site needs a full redesign or rebuild. We plan it carefully, complete the work, and launch your new site as a defined deliverable.

A retainer, on the other hand, is a smart choice once your site is already in good shape and you want ongoing support. Retainers let us continually refine your existing site: fixing accessibility or design inconsistencies, improving performance, and making data-driven updates over time.

Many of the high-traffic brands we work with stay on retainer with us after launch so we can keep optimizing for marketing campaigns, run A/B tests, and respond quickly as their shops grow. It’s a great way to keep your site evolving with your brand.

We're also able to meet you on retainer to work on your own wish list for your site, while building traffic with email marketing and SEO. Rather than fully redesign, we put our attention where it's most needed.

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.

Interesting Clickables

Missed something? ⚓️ Read past issues of Aeolidia's newsletter here

From the blog

Smudge Ink’s Hiring Dilemma: Agency Or In-House?

April May used to run her marketing in-house, and switched to hiring agencies. If you’re wearing too many hats, read on.

Higher Website Conversion Rates For Kate Ryan Skincare

They needed a website that connected with their customers, conveyed the quality of their product, with higher conversion rates.

Why Hire a Shopify Web Design Agency For Ongoing Help

It’s important to continually analyze stats, try experiments, and make changes that will increase sales on your site—let us help!


Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | CEO & Founder
Aeolidia, Shopify Plus Partners

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