⚓️ Behind the scenes of a website project + growing your traffic
Published about 5 hours ago • 4 min read
Hi, I’m Arianne! I’m the founder of Aeolidia, where we create effective Shopify sites and email marketing for thoughtful, founder-led brands. Our weekly newsletter shares advanced strategies and need-to-know ecommerce info. If this was forwarded to you, you can subscribe here.
I'd love to see you there! Please let me know if you'll be in town August 2-5.
Next week, July 28, 9am PT / 12pm ET: Balancing a smart site with targeted traffic is vital for any online shop. I’m looking forward to sharing my expert interview at Explode Your Traffic Live! This event is packed with tools, strategies, and free gifts to help you grow your business.
It's been a minute since we've added any of the dozens of projects we're always working on to our portfolio. We have been busy with the work, so we haven't had as much time to share. Boy, do I have a fun one for you today, though! Take a look, especially if you have a customizable product or want to think about explaining the benefits of your product. Or if you have a product that brings up customer questions.
Announcing: High Tail Hikes!
High Tail Hikes is a fast-growing dog gear brand on Shopify, that is on a mission to deepen the bond between dogs and their persons through handcrafted gear. What sets products like their standout BioThane leash apart is that they’re highly customizable—dog owners can choose from a plethora of options for the leash’s hardware, width, length, color, and more. The only problem was, all that decision-making in the buying journey was not exactly a walk in the park for customers. Founder Liz Williams partnered with us and two other experts to uncover (and solve) what was keeping her website visitors from staying around long enough to buy.
Before Aeolidia joined the project, Data Marketing Expert Jess Gleim and Brand Strategist Calvina Nguyen found that visitors were encountering friction in the buying process, and the brand’s visual identity was not matching up to its premium quality. We refined the site navigation and home page design so it feels inviting, as enticing to a dog and their person as an open field. Next, to increase conversions at the product page, we designed and built a custom tool that walks shoppers through the process of customizing their leash. It’s important to note that the leash builder didn’t reduce the number of options. Instead, we made selecting each choice intuitive and mobile-friendly.
Sales of long-line customizable leashes are up over 10% since launch!
Stay tuned, because in September, I'll be hosting a webinar with our two experts, Jess and Calvina, about this project. We'll share how a smart brand, a strategic website, and targeted traffic combine to create a successful online shop.
ROI of the project
We checked the stats for this site after launch, and saw:
an 8% Average Order Value increase
a 29% order increase
a 39% increase in gross sales
This is wonderful, and pairing the website improvements with the new ad strategy is really paying off for Liz. We're so glad to have been part of this project!
“
I was worried about the investment, but I think it was well worth it to end up with a beautiful, clear, and easy to navigate website. We have a complicated, custom handmade product, and customers were very unclear about how to make their selections. From the very start, I felt very seen and supported working with Aeolidia. Communication was kind, timely, and crystal clear. The work was outstanding and high quality, and I now have a professional website that I can build on for years into the future.
This is why people call in expert help once they build a decent customer base. You can only DIY it so far. If you feel that you're hitting a ceiling with your shop, or you're ready to start investing in paid ads, let's make sure your site is pulling its weight.
Reach out today to see our rates for this kind of work and schedule a call. We would love to be your team and help you hit your goals this holiday shopping season!
