Hi Reader,
If there's one thing that's true about running a business, it's that "it's always something." It's rare to get even a few months in a row without a few surprises. Trying to keep those surprises (tariffs, employee turnover, manufacturing issues, broken equipment, etc.) under control while also being proactive about growing your business and keeping it healthy can be a lot!
There are times when you have to tread water while you recover and times when you can swim ahead to the next goal. We try our best to keep planning for and chipping away at the goals even when weird things come up.
For instance, I'm onboarding two employees next week and working on hiring two employees this summer (looking for a Web Project Manager and Klaviyo Email Marketing Expert right now!). At the same time, I'm planning my next webinar for you, and I've scheduled out some internal projects. It doesn't usually work to just freeze!
How are things going for you and your business? This is the time of year when it's important for most ecommerce brands to prepare for the holidays. Here are a few things we can help with so you can work towards having your best Black Friday/Cyber Monday yet!
Holiday sales prep
Join us on retainer to optimize your site, work on your email marketing strategy, and have us by your side during your holiday campaigns and busy season this year. We can work for just a few months, or ongoing. We'll review your stats to find areas of improvement, combine this with your own wish list for your site, and make a strategic plan with you. On retainer, we can:
- Prepare you for this quarter's goals for your site
- Increase conversion rate, average order value, and/or customer engagement
- Save you time on the back-end administrative work
- Introduce you to recommended tools, features, and software that are showing great results on other sites we've built
- Maintain your site and keep it bug-free
- Build out or improve your email & SMS marketing strategy
- Do A/B or other user testing to hone user experience on your site
- Work on SEO strategy and implementation
A website is never done; there is always room for improvement based on your analytics. We only take on projects that we feel will have a good return on your investment.
Migrate to Shopify
Shopify has been proven to have the highest-converting checkout compared to all other major ecommerce platforms. We are adept at migrations and ensuring every little box is checked on the extensive to-do list when moving from one platform to another. Everyone we have moved to Shopify has breathed a sigh of relief about how much better their site performs and how much easier it is to maintain.
When migrating, we can help you:
- Design a professional new site that’s perfectly on-brand
- Set up all the shopping features and functionality you need
- Make sure your back-end apps are integrated properly
- Migrate your product information and blog posts
- Redirect your URLs so you don’t lose any traffic
- Combine content from two website platforms (e.g. a blog and shop)
- Help you grow traffic to your own site, rather than relying on a marketplace's (such as Amazon or Etsy) search engine
Launch a new shop
If you’re starting a new business, I’m sure you’ve found that there is so much that goes into every step. Why not save hundreds of hours of research and trial and error by hiring our in-house experts? You can have a professional team take care of nearly everything that goes into helping you start a new business on Shopify. Rather than build that team yourself, you can easily get started off on the right foot by relying on our checklists, best practices, and knowledge gained by working on over 800 projects.
For new brands, we can:
- Develop a brand strategy that differentiates you from your competitors
- Brainstorm a business name that will last
- Create a full brand identity that will sell your products
- Design a professional site that’s perfectly on-brand and tells your story
- Help with copywriting for your site and email marketing
- Explain the apps you’ll need, and the ones that will make you money
- Make sure you’re gathering customer info for email and SMS marketing
- Help you grow traffic to your site
Get your brick-and-mortar online
Whether you’ve owned your brick and mortar store for years, have recently become the owner of an established business, or you’re new to in-person retail, it’s important to also have a strong ecommerce presence. Let’s talk about how to take your brick and mortar online without all the muss, fuss, and research of trying to figure it out yourself.
We help brick and mortar shops to:
- Nail down, revamp, or flesh out a brand identity that will work online
- Design a professional site that’s perfectly on-brand and tells your story
- Set up all the shopping features and functionality you need, including store pickup, local delivery, and gift cards
- Sync everything with your POS, or set you up with Shopify’s POS
- Import your SKUs and product information
- Allow you to sell and schedule in-store classes or events
- Help you grow traffic to your own site and find new customers outside of your local area
Grab our rate sheet
Click the button below so we can send you pricing for each of Aeolidia’s services. You will get an automatic reply instantly that includes rates for our services and info to get started:
Anything else?
I'd love to hear what your goals are for your business before the end of the year! Even if it's not a service we offer, I have a wide network of trusted professionals, as well as many resources for figuring things out. Just hit reply on this email and tell me what you're working on next. I'd be glad to send you an idea or two. This kind of interaction is one of my favorite things about running this business! What's next for [COMPANY GOES HERE]?
