⚓️ Is your online shop ready for the holidays?


2 spots left in October to work with us before BFCM! See our rates

Hi Reader,

Yes! We are talking about Black Friday & Cyber Monday (BFCM, in the ecommerce world) now. Hopefully, you've already been planning for it.

We have a bunch of posts on our site that can help you get prepped. Take a peek, and get in touch with me if you could use our support on any of this.

12 Black Friday Tips For Online Shops in 2024

What’s your plan for getting your ecommerce website ready for the 2024 holidays? Here are 12 Black Friday tips for small businesses. Having a collection of quick and easy gifts is essential this time of year. Many more potential customers than usual will be shopping online during the holidays, so I recommend you adjust your website right away to make the most of Black Friday/Cyber Monday (BFCM) this year.

How to Increase Online Sales During the Holidays

Are you wondering how to increase online sales this holiday season? Here are some great tips on preparing your ecommerce store for the holidays and making more money during the busiest shopping season of the year. This includes ideas for email marketing, offering deals, cross-selling, bundling, and more.

Boost Holiday Sales Without Slashing Prices

While it is common practice for merchants to offer deep site-wide discounts, competing solely on price can lead to a race to the bottom. A race that many small, independent businesses can’t win against box stores and chains. Many of the creative founders who are our clients at Aeolidia are concerned that deep discounts are financially unsustainable while also devaluing their unique products.

Holiday Sales Tips for Online Shop Owners

We’ve gathered some of our best holiday sales tips to help you prepare for the unique opportunities and challenges of this busy time of year. Including key dates and shipping cut off suggestions, putting together a strategy, and last minute tips.

Selling Wholesale During the Holidays

Emily Kerr-Finell from Wholesale in a Box joined us to answer questions about the best timing for wholesale outreach for the holidays, creating holiday-specific items, and incentivizing retailers to place their orders by a certain deadline.

Email Marketing Strategies for the Holidays and Beyond

Learn why email is such an important channel for ecommerce and discover how to leverage this platform for the peak holiday season. Helen Hulskamp, our Ecommerce Strategist and Klaviyo expert, shares her top tips for maximizing holiday sales with email marketing through the strategic use of segmentation, automation, and SMS.

When to Hire a Klaviyo Expert For Your Creative Business

It is SO important to have your email list set up properly before the holidays. Most online shops get a high volume of traffic around Black Friday, so it's important to get as many potential customers on your list as you can, and use automations to nurture them beyond the holidays.


That was a lot, I know! We want to make sure you're prepared for what is usually the biggest few months for online shops. There is no need to do this all yourself. Call in Aeolidia to optimize your site for holiday sales and make sure your mailing list is ready to help you in your efforts.

Both our Simple Shopify Design and Shopify Optimization projects can be done for as little as $12,000, and both have an aim to increase sales on your site. Sam tells me we have two open spots in October, both of which have the potential to launch before BFCM (as long as you're already on Shopify and have fairly simple needs).

Email me back if you'd like to chat about what we can do for you in time for the holidays.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

Recent Aeolidia Project

Branding for Livestock & Co.

Livestock & Co. is passionate about celebrating the stock show lifestyle and the cherished memories it brings. They specialize in creating custom-made gifts featuring hand-drawn, modern livestock illustrations. We came in to finish up and flesh out her brand identity design.

From the blog

Boost Sales With Custom Shopify Calculators

Custom Shopify calculators can help customers answer their specific questions and remove barriers to purchase.

Top 3 SEO Must Haves on Every Website

Find out the top 3 must-haves on every ecommerce website to make sure customers are finding you.

Pattern Observer Interview

In a recent interview with Pattern Observer, I share inspiration, projects, and website best practices for artists.


Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | Captain & Founder
Aeolidia, Shopify Experts

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