⚓️ Protesting AI-generated art with human illustration and hand-lettering


We're in Chicago next week speaking at h+h americas!

Hi Reader,

Whew, lots of heavy topics lately, from when and how to grow to these terrible tariffs! Let's lighten it up this week with a gentler topic: branding!

I recently spoke with two branding experts who mentioned that people seem to be drawn to illustration and hand lettering again. My theory is that we've seen so much of those weird, awkward, and bland AI-generated graphics recently that we're recognizing the real value in thoughtful design. I know I am.

When I first started Aeolidia twenty years ago, I had so many illustrators I admired! My first collaborations were all with my favorite illustrators, and we created gorgeous illustrated sites during the heyday of "under construction" traffic cones and bulky, drop-shadowed "buy now" buttons.

We've seen illustration come and go through various minimalism trends. But if you're here for hand-lettering and quirky illustrations? I'm here for you!

In addition to Shopify strategy, design, and development, we're talented brand strategists, designers, and illustrators. We love using your illustrations to bring your site to life. We can also create illustrations for your brand. Let me show you a few favorites from our portfolio.






Let me know if your brand could use a refresh or your site isn't showing off all your character. We would love to help. It's very challenging to find a team of skilled Shopify developers who also thoroughly understand branding, and that's where we shine!

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

  • The remarkable team at Wolf Craft are back with their super valuable free Holiday Gift Guide PR workshop coming up on May 6th. Grab your spot here.
  • My new friend Johanna is a business minimalist helping entrepreneurs declutter and grow without relying on social media. If you are interested in getting creative in your approach, refining your process, and expanding sales, she is gifting our readers a free 50 minute virtual customer development session. You can book yours here. Let her know I sent you!
  • Thirty lonely but beautiful actions you can take right now which probably won't magically catalyze a mass movement against Trump but that are still wildly important

From the blog

Why to Hire a Shopify Web Design Agency For Ongoing Help

What it's like to have a full team of ecommerce experts, without having to hire employees or scout freelancers.

Rebranding ROI: Will a New Logo and Brand Design Pay For Itself?

Hear from five brands about how much money their brand redesigns made them, and how they were able to grow.

When Do You Need Shopify Plus?

The factors to consider when deciding if and when to upgrade to Shopify Plus, considering cost, scalability, and functionality.


Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | Captain & Founder
Aeolidia, Shopify Experts

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