Hi Reader,

I hope summer's going well for you and you're finding a way to balance your regular work, trade shows, and some vacation time. My husband and I are headed off to Yellowstone for a week this month, and I'm looking forward to forgetting that email exists!

Speaking of email: this is the perfect time of year to make sure your shop's email marketing strategy is set up to capture and engage as many potential customers as possible. That's because most online shops see more traffic around the holiday shopping season than any other time of year. With an average conversion rate of 2%, that means you'll be losing 98% of that traffic, never to be seen again... unless you get them on your mailing list and keep them interested.

We prefer Klaviyo for Shopify stores (more on that below), and setting up Klaviyo correctly can be a lot of work. But so worth it, because you see the money start coming in right away. If you're curious about this, here's a quick overview from Kyle of Sommer Letter Co about our service:

"6 months ago I paid someone $5000 to help me set up my email strategy in Klaviyo. It was a lot of money and I was scared 😅. So here's the rundown on who I hired, what they did, and how it went."

WATCH THE VIDEO

Hiring mailing list help

This page tells you more about what we can do for you: Klaviyo Services

Q&A

Here's a reader question about lead magnets, from Lynn, as answered by Helen Hulskamp, Ecommerce Strategist on our team:

Q: Lynn asks, "What lead magnet do you recommend for a product-based business beyond a discount code or free shipping?"

A: While offering a discount in exchange for an email signup is very common and even de rigueur in some industries such as fashion, at Aeolidia we love helping merchants brainstorm non-discount offers. Here are some examples:

Sugar House Baby sells adorable personalizable baby items. Their newsletter offer is free printable nursery art of alphabet letters that you can personalize to display your baby’s name or initial.
Simplified sells iconic planners designed by Emily Ley. Their site features a whole library of free printable planner pages and organizational tools that you can download by subscribing.
Brands like Twig and Tale and Cozyblue Handmade, who sell sewing, knitting, or embroidery designs can offer a free pattern, stitch guide, or other resources.
Little Apple Treats sends their newsletter subscribers easy recipes featuring their delicious vinegars and shrubs.

Offer something that is enticing to your specific target customer. Mention this offer everywhere you have a newsletter signup form, including the footer and checkout where the copy often defaults to unappealing “news & updates.” If you are offering a downloadable item, make sure it includes your branding and website address!

Read our blog posts for more ideas:

Shopify Email Pop-Up Best Practices

Email Pop-Up Copy: What Works Best for Online Retailers?

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

Craft Industry Alliance is accepting submissions for guest posts; email Abby Glassenberg to pitch your story!
Be sure to check out Klaviyo's article 6 steps to take in August to prepare for BFCM.
Amazing: if fonts were fashion

From the Aeolidia Portfolio

A branding and website project for GRDN.

GRDN is a beloved specialty garden and home store located in Brooklyn. Here's what shop owner Susanne Kongoy has to say about working with Aeolidia:

When I hired Aeolidia, I finally felt I had the support I needed to move my business forward. Small business just got a lot harder in 2020. A beautiful professional website that sets your brand apart from the competition is just what you need. You can have confidence in hiring Aeolidia to get the job done.

VIEW CASE STUDY