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Hi Reader,

'Tis the season when most online shops get the majority of their annual traffic and revenue. The holidays are right around the corner, but there's still time to make sure your email marketing and SMS strategy are working optimally. Small leaks in email and SMS automations can get expensive fast, but it's not too late for a marketing tune-up to ensure maximum revenue in Q4.

Did you know that the average ROI for email is well above 60:1? Email is by far the best-converting channel with the highest revenue per user, and it's the marketing channel you have the most control over.

Plus, almost every text message (SMS) sent gets read, and the average return on investment for Klaviyo SMS is 24x.

Klaviyo Email Marketing & SMS Strategy

We prefer Klaviyo for Shopify stores because it talks efficiently with Shopify.

As a benchmark, we expect the brands that we set up with our Klaviyo email marketing strategy will have at least 25% of their total Shopify revenue attributed to flows and campaigns in Klaviyo. For accounts that are already doing well, we are often able to push that to 30-40% or more.

We recently updated the page on our website about the Klaviyo services we offer, and we have room to work with ONE more shop before the holidays to maximize your Q4 sales and revenue. For everyone else, we'll get started as soon as we can to nurture the new subscribers you get after the holidays.

As part of our Klaviyo services, we can:

Build your essential flows - Welcome series, cart abandonment & browse abandonment
Create post-purchase flows - Are you optimizing for repeat purchases, especially gift buyers?
Audit your account settings & integrations - Is Shopify syncing properly, and are events and product feeds accurate?
Deliverability & sender reputation check - Jumping from one email a month to daily sends in November can hurt inbox placement, without proper list-warming
Segmentation strategy - Identify your most engaged customers and your cold subscribers to make the most out of Black Friday/Cyber Monday email campaigns
Campaign management - We can plan your holiday calendar and messaging now, before the holiday rush

From auditing your Klaviyo account for improvement opportunities to setting up your automations to ongoing campaign management, we've got you covered. Learn more about how we can help:

LEARN MORE ABOUT OUR KLAVIYO SERVICES

Interested in getting started? Download our rate sheet here - it includes a link to schedule your call and grab your spot!

Q&A

Here's a reader question about Klaviyo, from Kristen, as answered by Helen Hulskamp, Director of Ecommerce on our team:

Q: I’ve been slightly scaling my business down to a manageable size to run myself, and with it looking at my biggest monthly costs. You guys set me up on Klaviyo which has been great, but I’m paying $250 a month for it now and it feels like a lot. I am only using basic automations and segmentations.

I have noticed Shopify itself has created and improved its own email marketing and newsletter feature that is a fraction of the cost I am paying. In your opinion, could a business like mine viably switch over to the Shopify newsletter feature and forgo the cost for Klaviyo? It feels like I’m paying for advanced enterprise features I’m not using and I could still have the same functions I need with the Shopify one…

What do you think? Seeking your expert opinion!

A: Shopify Email is pretty frustrating to use, especially for segmentation. We've also seen people have trouble with deliverability and there aren't good tools to troubleshoot. It is definitely getting better, but would be a huge step down from Klaviyo.

I would start with intense profile cleaning since Klaviyo bills on total profiles and not list size. So if you aren't doing a lot of marketing to those profiles that are not subscribed to your list, you can get your bill down a lot.

If that doesn't cut enough of the cost, I would keep an eye on Judge.me's new email offering. It just came out so we can't really recommend it, but we have been happy with them as a product reviews app developer. They are known for an extremely full-featured app for an incredibly low price. The email platform is really important for managing deliverability, so I would try to make Klaviyo work first.

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.

Interesting Clickables

Missed something? ⚓️ Read past issues of Aeolidia's newsletter here

Just in time for Black Friday: Shopify now lets you test discount offers against each other to see which perform best.
NY NOW has new owners, and they're rethinking the show for brands and buyers. Katie Hunt talks with Dorothy Belshaw about what's changing, including Handmade returning as a juried category. We were at NY NOW this summer, so I'm curious to see where this goes.
UPPERCASE magazine has an open call for work that's fragile, delicate, ethereal, or made of glass. The deadline is October 9, so move fast!

Latest Aeolidia Launch

Brand Identity and a Simple Shopify site for Paperfinger.

Paperfinger, the celebrated calligraphy studio founded by Bryn Chernoff, partnered with us to shape the next chapter of a brand built on the beauty and meaning of words by hand. Ahead of her 20th anniversary in a few years, Bryn was ready to evolve beyond client work and create a more scalable, product-driven business.

We began with a Brand Design Day to refine the visual direction, then continued with building a Shopify site that reflects the elegance, intention, and artistry at the heart of Paperfinger. Through thoughtful UX, custom touches, and strategic copywriting, we created a shopping experience that is as considered and distinctive as the products.

We also supported key technical pieces behind the scenes, including data migration, app integrations, and a custom quote request flow, ensuring the site functions as beautifully as it looks.

The result is a refined online presence that honors Paperfinger’s reputation while opening the door to increased online sales, stronger customer relationships, and a more sustainable, product-focused future.

SHOP THE SITE