Hi Reader,

I just spoke to a wonderful jewelry shop owner who is looking to hire a fractional CMO (Chief Marketing Officer) off of Upwork. She called herself "the main coordinator of everything" (should we make a t-shirt? "Main Coordinator of Everything" haha!). She's managing projects with multiple contractors and wants to hire a strategist who can create a roadmap and connect all the pieces to help her meet her goals.

She mentioned wanting "synergy" between her email marketing, robust landing pages, and ad campaigns. I related to this, because the word "holistic" comes up a lot in our conversations with shop owners. No one thing is going to make your website work; it's a delicate ballet of many things that require knowledge and expertise. Many people hire my team at Aeolidia for this exact reason. So much time can be saved if you don't have to find, vet, and manage freelancers or employees. And you're never stuck in the middle, project-managing two or five experts on one project.

We work directly with store owners as their entire ecommerce department for a fraction of the price. We are also brought on to assist brands that already have a marketing team, but need specific Shopify expertise. Most small businesses only have the budget to hire people who can do a little bit of everything well, so it's a luxury to be able to hire a team that includes specialists for each part of the ecommerce ballet, who can do each task at a high level.

What could you do if you had a designer, developer, ecommerce strategist, copywriter, photographer, email expert, and SEO consultant on retainer?
What if these workers were highly specialized experts with years of experience?
Who all work tightly together to be more than the sum of their parts?
And can refer you to trusted members of their network of partners for every other service and specialty that goes into running an online shop?

GOOD NEWS! You've found my world-class team at Aeolidia. We're going to save you so much time and headache, and you can relax knowing that we're making smart decisions based on your unique store data.

As a reminder, we can work on a standalone project for you, such as redesigning your site, migrating your store to Shopify, or planning and implementing your email strategy.

We can also meet you where you are and improve what you have by working together on an ongoing basis. On retainer, we'll first develop a strategic plan based on your stats and priorities, then implement and test our work, leaving you to bring in new customers and feel sure they're being well taken care of.

Are you working with a freelancer or team that's not impressing you? I'd love to offer you my well-oiled machine to consolidate your efforts. Or maybe you've been doing everything yourself or asking people on your team to figure out how to improve the website. In many cases, working with Aeolidia is going to remove frustration and improve your revenue.

I'd love to chat more about how we can help! You can grab our rate sheet here to get an idea of pricing. We can often come in on the lowest end if your needs are simple. Or reach out to me by replying to this email today, and I'll be happy to help you create a smart plan to get to the next level with your shop. We only offer projects when we feel our work can make a positive impact, so you don't have to worry about getting in over your head.

Q&A

Here's a reader question about POS systems and Shopify, as answered by the experts on the Aeolidia team:

Q: Which POS systems work best with Shopify?

A: Shopify POS is almost always the top choice. It’s built by Shopify, integrates seamlessly with your online store, and in recent years, has added powerful new features which makes it the smoothest option for most retailers. If you have a unique setup (for example, a restaurant using Toast) or a legacy system you want to keep, there are third-party POS options that can connect to Shopify. Learn more about Shopify POS and third-party options.

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

Our team loves this fun Reel featuring Kelbourne Woolens with Kareem Rahma (of @subwaytakes fame) and UPS.

On the lastest McKinsey on Consumer & Retail podcast, Monica Toriello and Emily Reasor shared that holiday shoppers have already started buying and are on the hunt for value and personalized deals. To win this holiday season, retailers need to have clear messaging and timely promotions to capture the sales as early as possible.
In Canva's State of Visual Communication report, learn how design-driven storytelling boosts engagement, strengthens memory, and gives brands a competitive edge, especially with Gen Z audiences in today’s digital environment.

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