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Hi Reader,

Let's talk about what it means to build an effective ecommerce website. I find myself thinking in analogies when I'm explaining things. Have you ever considered your website to be like a ballet?

Your products are the dancers. The dancers have to be exceptional, of course. But if any one thing is off, it can ruin the whole performance. If you put all your time into practicing the dance, it's no good if the ballet itself doesn't have a compelling story, if the costumes are lackluster, if the music is uninspired. And imagine the difference between having an audience of ballet lovers versus having a bunch of ...anyone else! Teenagers or motorcyclists or whoever.

The times when we see the greatest success for a shop owner is when...

READ THE BALLET ARTICLE

Interesting Clickables ⚓️ Read past issues of Aeolidia's newsletter here​ This looks really cool - and it's tomorrow! The 3rd Annual Surface Design Symposium, co-presented by Spoonflower and Craft Industry Alliance. ​Gen Z is more likely to be OK with targeted ads​ Do you send a welcome message to new followers on social media? Gorgias' growth playbook includes a case study of a brand who saw a 4% increase in revenue.

Latest Aeolidia Launch! A Shopify site, Klaviyo, & SEO for Nice Enough. WE CUT STICKERS, NEVER CORNERS Designed in-house by real people and made with 100% USA materials, our original stickers are so durable, they’ll probably outlast us. And honestly, we’re okay with that. SHOP THE SITE

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Time Management + Self-Discipline for Creative Business Owners My best tips for finding more time by cutting back on reactive work and focusing on what matters most. READ ARTICLE

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Wishing [COMPANY GOES HERE] all the best!

Arianne Foulks | Captain & Founder
​https://aeolidia.com/​

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