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Hi Reader,
We're having so much fun at our favorite trade show in Chicago this week (h+h americas) that I forgot to send the newsletter yesterday. Oops! Here it is today.
Last week, we talked about coming up with a unique selling proposition (or differentiator, or value proposition, or 3 uniques - lots of phrases for this!). Here's that email. I'd love to hear what you came up with.
Quite a few of you wrote me back to share what they find unique about Aeolidia (thank you!!), and what came up over and over was that we're genuine and human, and not just "a marketing engine." In this age of AI, being human is now super important and now apparently becoming more and more rare.
Here's Aeolidia's current list of uniques. I won't say final, because we adjust these all the time.
- Collaborative experts who deliver
Our designers, developers, and ecommerce strategists challenge each other throughout your project, each bringing decades of experience. Your work always goes to an in-house pro, never offshore, never outsourced. And we're the agency that actually does what we say we'll do, on time and in scope.
- Brand storytelling meets conversion strategy
For creative brands, research and strategy must be balanced with branding and storytelling expertise. To us, conversion rate optimization and brand strategy go hand in hand. When customers understand your product, trust your brand, and feel connection, your site will be as effective as it is beautiful.
- Thoughtful, founder-led brands: we get you
Our women-led agency has a 20+ year history with and deep understanding of creative, independent, values-driven brands. We elevate your online presence to the level of everything else you've built. We respect what you do, and your business makes perfect sense to us.
What about you? Assuming you know what makes you unique, the next step is to make sure you're talking about those things all the time: on your website, in your email marketing, on social media. Don't make people guess; they can't waste brain cells on that!
Also: knowing what makes you unique and sharing it on your site is going to help search engines and AI tools know what makes you unique and suggest you to people looking for that thing.
If you're feeling stumped? My team would love to help out. Brand strategy would be a great start for you! You can learn more about that service here: Brand Strategy ($5500).
If you'd like to take a peek at the kinds of questions a brand needs to answer to build a great website, email me back, and I'll send you a copy of the brand strategy questionnaire our clients fill out to help us do an amazing job building their site.
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Here's a reader question about branding, combined from many different shop owners over the years, as answered by me:
Q: Why are you suggesting a rebrand? I just want a new website! |
A: Your shop has been around for over a decade. You’ve met with us at a turning point in your business, a time when Aeolidia is often called in to prepare a shop for its next phase. This usually involves a brand redesign. You’ve made the business so much more than it was when you began.
Brand design work at natural evolution points delivers a strong return on investment. If we start with a brand refresh, your website will look custom, purposeful, and professional, which instills trust in your customers, even if they don’t realize why.
Here’s some info about the return on investment of brand identity: Will a New Logo and Brand Design Pay For Itself?
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.
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From the blog
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Klaviyo Email Flows That Stay True to Voice and Function
Design and build automated email flows that feel personal and true to voice, while boosting engagement and sales.
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A Unified Catalog: Ecommerce Membership Clubs on Shopify
Launch a high-impact membership club on Shopify that drives recurring revenue and deeper customer loyalty.
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What Shopify's Agentic Storefronts Mean for Your Brand
Shopify’s new Agentic Storefronts let AI assistants find and buy products, changing how shoppers discover your brand.
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Wishing [COMPANY GOES HERE] all the best,
Arianne Foulks | CEO & Founder
Aeolidia, Shopify Plus Partners
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Refer a Friend
If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »
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