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I'll be in DC 10/28–31 for 10KSB—want to meet up? |
Hi Reader,
The holidays are sneaking up fast, and for independent ecommerce brands, now is the time to make sure your business is ready for the rush. Consumers are starting earlier every year, and the numbers prove it: Shopify merchants made over $11.5 billion during last year’s Black Friday/Cyber Monday (BFCM) weekend.
In our updated blog post, 12 Black Friday Tips for Small Businesses, we’ve rounded up smart, practical ways to prepare your site, including simple and actionable ideas like curating quick gift collections, improving product photos, and polishing your checkout flow. You’ll also find insights on this year’s trends: earlier promotions, the rise of social media as a top sales driver, and the way AI is quietly transforming online shopping.
There is a lot you can DIY here! But if you’d like to wrap up the year with a shop you feel proud of, reach out to start a conversation or request our rate sheet. We’d love to help you enter this holiday season feeling calm, prepared, and ready to shine.
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Here's a reader question about bringing a new business to Aeolidia:
Q: Do you work with new or aspirational business owners who want to get their branding and online presence right the first time? |
A: Absolutely! We love helping visionary founders launch with confidence. Our team brings together experts in every step of brand creation: from naming and strategy to design and market research.
With our team, you will work with a novelist-turned-copywriter who crafts unforgettable brand names, a strategist and packaging pro who’s guided brands into big-box stores, and a design team fluent in both digital and print. Plus, our market researcher (who literally wrote the book on store design) performs in-depth competitive and SWOT analyses to position your brand for success.
Instead of juggling multiple agencies, you’ll have one collaborative team building your brand holistically from the ground up. Skip the "awkward teenage phase" of building a brand and go straight to confident poise!
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.
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Latest Aeolidia Launch
A Simple Shopify Site for Betsy Walton
We were proud to help Portland-based painter and illustrator Betsy Walton bring her vibrant world of color and curiosity to a new home on Shopify. Betsy’s work, which is rooted in spirituality, femininity, and connection to nature, is reflected in a beautifully designed site that is as refined as her art. Our team created an elevated, fine art design that highlights her collections and makes discovering (and collecting) her work a seamless experience.
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From the blog
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Holiday Sales Tips for Online Shop Owners
Actionable tips for prepping your online shop for the holiday rush: from planning your promotions and shipping cutoffs to optimizing your site and email strategy.
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Boost Holiday Sales Without Slashing Prices
Reward your best customers while preserving your brand's value with these smart holiday strategies to increase revenue without resorting to deep discounts.
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How to Increase Online Sales During the Holidays
Strategies for your shop to boost holiday sales, by accelerating traffic and refining conversion tactics to using urgency and strategic discounts for maximum impact.
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Wishing [COMPANY GOES HERE] all the best,
Arianne Foulks | Captain & Founder
Aeolidia, Shopify Experts
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Refer a Friend
If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »
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