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Hi Reader,
One of the places where we most often meet shop owners is for a rebrand of an existing business. We tend to serve established brands. Most shops start small and scrappy, and the brand identity that served them well at the beginning starts to show its age.
The thing about growth is that you usually end up outgrowing things that served you well from the start. You get to a point where you are no longer guessing, but you know who your customers are, what resonates with them, and what your brand stands for. At this point, you can start to feel like you've built a business that's much more impressive than it looks!
My team at Aeolidia is often called in when it's time to make a brand's outsides match its insides. We can also join you as the next step after a rebrand, when you need to make the website match.
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The difference between night and day! Our brand took off, and we haven’t looked back. Figures from the 2 months prior and post rebrand show dramatic change, a 530% increase in sales; a 613% increase in sessions and a 438% increase in orders. In less than 2 months our rebrand investment had paid for itself.
— Lisa Spearman, Twig + Tale
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How we can help with a rebrand:
- Develop a brand strategy that sets you apart as unique to your ideal customers
- Brainstorm a business name that will last
- Create a full brand identity that will sell your products
- Design a professional site that’s perfectly on-brand and tells your story
- Redesign your packaging to match your new brand
- Help with copywriting that matches your brand's voice and tone
- Redesign your email templates with your new branding
- Create a rebranded strategy for your email automations and campaigns
- Keep an eye on the success of your SEO if you change domain names
- Develop a strategy to keep your customers in the loop about the changes
…and more! This post on our site interviews five shop owners about the sales increases they saw after rebranding: Will a New Logo & Brand Design Pay For Itself?
If you’re having a hard time gaining traction for your business, your brand may be holding you back. No matter what you’re going to do next, your logo and branding are the keystone that holds everything together. Your website design, your marketing materials, your social media posts, your product packaging or unboxing experience — all these are customer-facing, and all will be informed by the brand identity.
Is your brand building you up or holding you back? Get rates to update your brand to match its growth below:
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What kind of return on investment can I expect from a rebranding project? Isn't this just a vanity project, and wouldn't it be better to put my budget towards improving my website? |
A: Let’s talk rebranding ROI for small creative businesses.
It seems obvious that if you improve your website, you’ll make more money. If it’s easier and more compelling to shop, customers will shop more! But what about your logo and brand identity? Too often, I see business owners hesitate to invest in this step, because it’s not obvious that hiring a brand designer will have a positive financial impact.
I know that designing a professional logo is a project that will pay for itself, but instead of listening to me, let’s listen to some business owners who have been there. I reached out to some lovely people who we’ve had the pleasure of designing brands for, and asked them outright if the rebrand made them money or not.
Want to see what they told me?
- Twig + Tale's rebrand showed a 530% increase in sales
- Whispering Willow's rebrand ROI is over 20% growth
- Deliciae’s saw a 820% rebranding ROI
- Primerry's new brand helped them add 2000 members
- Modern Merrigold's brand increased sales 1300%
Read all these stories on our blog, here: Will a New Logo & Brand Design Pay For Itself?
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.
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From the blog
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Rebranding ROI: Will a New Logo and Brand Design Pay For Itself?
Hear from five brands about how much money their brand redesigns made them, and how they were able to grow.
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Brand Identity Examples: 3 Logo Design Videos
3 case studies that show the difference between just having a logo, and having a full graphic brand identity.
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Why Hire a Shopify Web Design Agency For Ongoing Help
What it's like to have a full team of ecommerce experts, without having to hire employees or scout freelancers.
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Wishing [COMPANY GOES HERE] all the best,
Arianne Foulks | CEO & Founder
Aeolidia, Shopify Plus Partners
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Refer a Friend
If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »
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