⚓️ Before & after for a stencil and stamp company


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Hi Reader,

Sharon Yeung started Penguin Palace (now Sunbird Spark) as spot to sell cute clear stamps, craft dies, and paper, but in 2020, she launched a unique tool that became the brand’s focus. The innovative Stencils 360°™ line became popular with her customers, and she began dreaming up other inventive products to sell. It became clear that this Vancouver, Canada based craft business had outgrown its adorable branding.

“Our original branding doesn’t seem to be fitting anymore,” Sharon told us. “The logo has become too ‘cute’ since the launch of our Stencil 360 line in fall 2020.”

Below is a peek at this project, but be sure to check out the full blog post to see the dramatic before and after. You can use our new slider feature on the graphics to see the before and after images.

A New Name

We decided that a complete makeover for Penguin Palace was in order, beginning with a new business name. Our copywriter Natalia was inspired by the Stencil 360°™, and more specifically, the way it moved. “The way color and motion came together to empower someone’s creative expression was in turn, very inspiring,” Natalia said. “It made me think of birds in flight.”

Branding

Energized by Sunbird Spark’s elevated new name, our designer Christine went to work on creating a brand identity that spoke to the business’s target audience and differentiated itself from its competitors. After exploring several directions, she created a refreshing logo pairing friendly, modern type with an abstract sunbird icon.

Website

With a shiny new name and brand identity ready to go, it was time to design and build a new website for Sunbird Spark. The old site reflected the brand’s cute aesthetic, but it lacked focus on making the products truly shoppable. Aligning with Sharon’s goal to increase her conversion rate and revenue, we decided to customize a theme with our UX best practices, ensuring that we were making the most of the latest Shopify features.

Q&A

Here's a reader question about Klaviyo pricing, as answered by Helen Hulskamp, Ecommerce Strategist on our team:

Q: Can you explain Klaviyo's pricing change

A: Klaviyo billing plans are based on the total number of active profiles in your account and the total number of emails you send. If you have been on Klaviyo for more than a year, you may have been on a plan that covered your monthly sends, but not your total active profiles. In April last year, Klaviyo required that new accounts choose plans that cover their active profiles. Starting on February 18 2025, Klaviyo will enforce this for all accounts. They will cap this increase at 25%, at least for now. This is a good reason to do some housekeeping and suppress any profiles that are completely unengaged!

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

  • Helen and I will be teaching at h+h University in May! Join us for our class: Crafting Irresistible Product Pages for Online Retail. Learn more and register for this craft business conference and trade show in Chicago.
  • Paige Sato, Founder of m.a.b.e.l, is leading a Japan Craft Tour and registration is now open. Two tours are offered: one for craft enthusiasts and the other for retailers specializing in handcrafted products.
  • Your business may be growing but not profitable, or vice versa. Here is a post by Shopify about how to achieve profitable growth.
  • If you use Notion, be sure to check out their fun new feature: Notion Faces. Our team has been getting a big kick out of this!

Latest Aeolidia Launch

A rename, rebrand, and Shopify website for Sunbird Spark.

I had a pleasant experience working with Aeolidia for my store rebrand and website redesign. I absolutely love our new logo! This new logo can attract both groups of customers that we talked about, it suits the brand well. They offer a support window after the new website goes live, which is helpful. I would recommend Aeolidia to anyone looking for a fresh update on their website. —Sharon Yeung, Sunbird Spark

From the blog

When Do You Need Shopify Plus?

Explore the factors to consider when deciding if and when to upgrade to Shopify Plus.

Why to Hire a Shopify Web Design Agency For Ongoing Help

An effective website requires an iterative process of ongoing optimization.

Rebranding ROI: Will a New Logo and Brand Design Pay For Itself?

Five business owners share how much money their rebranding projects made them.


Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | Captain & Founder
Aeolidia, Shopify Experts

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