Hi Reader,
Last week, I talked about what to do if you're seeing momentum with your ecommerce channel, and how to grow from there (you can read that here). If that left you wondering what "momentum" looks like, today I'm sharing some numbers to help you evaluate where you're at and what to do next.
You can decide on your best next step based on whether your traffic is low, medium, or high. But what group do you fall into? Here is how I think of those buckets.
Low Traffic
If you fall into this group, you likely match some of these indicators:
- Fewer than 5,000 monthly visitors
- Less than $50,000 in monthly e-commerce revenue
- Fewer than two years in business
- One or two employees
- In general, it may not feel like things are really working yet
Next step: Grow your traffic to build a customer base online
If you want to increase your online sales, your priority should be growing traffic to your site. You want to find new visitors who have never heard of you and introduce them to your brand. There are various ways to do this, and our Get More Traffic, Make More Sales guide could be a good start. If your conversion rate is pretty good, you could also try paying for advertising.
Medium Traffic
If you fall into this group, you likely match some of these indicators:
- Between 5,000 and 100,000 monthly visitors
- Between $50,000 and $200,000 in monthly e-commerce revenue
- Two to five years in business
- Three to five employees
- In general, it probably feels like things are working, but they could be working better
Next step: Optimize your site and keep customers engaged
This is where my team does most of their work. We have solutions to make your website better, keep customers engaged with email marketing, and optimize your site for more traffic from Google. It's often time for a rebrand or redesign of your website. If you're at this stage and unsure what to prioritize to increase sales, we'd be glad to help you plan for that. Grab our rate sheet here, and we can schedule a call to discuss it.
High Traffic
If you fall into this group, you likely match some of these indicators:
- More than 100,000 monthly visitors
- More than $200,000 in monthly e-commerce revenue
- Five or more years in business
- Five to ten-plus employees
- In general, things are going well, and you don't have to hustle anymore
Next step: Fine-tune and test to increase ROAS and LTV
This is where we see rapid success by pulling the levers that increase all your sales numbers. Aeolidia works with many multi-million dollar businesses to continue scaling. Working alongside your ads team (or our partner ads team), we can optimize your site for each of your campaigns and build strategic landing pages.
At your scale, making changes to your site without testing them is extremely risky. A/B testing removes the guesswork from website optimization by providing hard data on what drives more sales. It's important to make informed decisions once ecommerce is working well. If you're not working with a trusted team to continually optimize your site, please reply to this email so we can schedule a call.
Curious to learn more?
Watch my webinar, What Is Your Traffic Telling You? Diagnose Your Online Shop’s Growth Needs to Increase Sales on YouTube.
This webinar generated a couple of questions about conversion rates. One person wanted to know what a good conversion rate is, and another asked about examining conversion rates by traffic channel. I just updated our blog post about this for you: What’s a Good Conversion Rate for Ecommerce?
I hope this has been helpful. We aim to be here for you as you grow, and I'm always happy to answer your questions or point you in the right direction for your next steps.
