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Hi Reader,

The holiday season will be here before we know it, but there is still time to make sure your online store is shipshape! We’ve gathered all of our best holiday sales tips to help you prepare for the unique opportunities and challenges of this busy time of year.

We have TWO new blog posts about this for you.

Boost Holiday Sales Without Slashing Prices

In this article, we explore alternative promotions and tactics that reward your best customers and boost revenue while maintaining your brand’s integrity. These offers emphasize the worth of your products by rewarding customers for larger purchases.

LEARN PROMOTION STRATEGIES

Holiday Sales Tips for Online Shop Owners

This blog post includes:

Key holiday shopping dates
Planning delivery cutoff dates
Preparing your shop for holiday sales
Last minute tips
...and a roundup of our other holiday resource articles

DOUBLE CHECK YOUR HOLIDAY PLAN

Q&A

Here's a question about a change to email marketing, as answered by Helen Hulskamp, Ecommerce Strategist on our team:

Q: What is the deal with Google & Yahoo's new sender requirements?

A: Google and Yahoo have new sender requirements and you might be stressing out about them or jumping to make the changes. The important thing to note is that this doesn't need to be done until Q1 and people should wait until after BFCM to make these changes. But then they should do them because they are good practices anyway.

So, once you've gotten through the holidays, Klaviyo has a great post that outlines the changes you should make to ensure your email marketing continues to be effective. You can bookmark this post:

Google + Yahoo’s new sender requirements: how to prepare without interrupting your BFCM plans

Question: Answered!

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

Archetype themes have put together a helpful blog post about improving your store's speed score
I loved this newsletter from Priya Parker about creating meaningful moments in your parties and gatherings
Google Registry is launching the .ing top-level domain. Here’s how brands and businesses are already using these domains. [link via Craft Industry Alliance newsletter]

Latest Aeolidia Launch!

Brand identity & Shopify design for Demitasse.

What's Your Inspiration for the Logo?

The couple that built our house, George and Ana, were very creative people. Ana, a ceramicist, left small pagoda like statues sprinkled around the yard and throughout the woods at our place. Her son explained she called them "oonies" and had said that they were homes for "fairies." Of course they are really homes to birds and chipmunks but the oonie has become an emblem of how magical we think our place and the surrounding area is.

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