ALERT: website reviews webinar is tomorrow - RSVP here!

Hi Reader,

Are you using Shopify's Shop app to drive more sales to your site? If you're new to it, it's a “digital shopping assistant” that serves as a way for your customers to bookmark your business, see what’s new in your shop and keep you top of mind, as well as track their orders from you. You can use it on desktop, as well as a mobile app.

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"In Q4, the Shop app nearly reached $100 million in GMV in a single month, underscoring the immense value we can bring to our merchants, a feature that is only available if you are on Shopify."

— Harley Finkelstein, President, Shopify

From this article on Marketplace Pulse (thanks to the Craft Industry Alliance for bringing it to our attention), "Over the past two years, Shopify has added all functionality to complete the Shop app as a fully-fledged marketplace, including adding universal search, recommendations, social videos from brands and expanding to the web. It even allows brands to acquire shoppers through Shop Campaigns ads."

We just updated our post about the Shop app, including how to get your shop in Shopify’s Shop app, and how to get your customers to use it.

We also cover what to check on to be sure your listing in Shopify’s Shop app is optimized:

Appearance
Tracking
Chat
Product reviews (these may be separate from your normal Shopify reviews!)
Post-purchase automations
Shop Minis - little apps to enhance your Shop app site
Shop Promise, showing accurate delivery dates

Take a look at our blog post, to be sure you're using this well:

READ ABOUT THE SHOP APP

Q&A

Here's a reader question about email marketing, from Sarah, as answered by Helen Hulskamp, Ecommerce Strategist on our team:

Q: Sara asks, "Why don't my emails convert?!"

A: First, make sure people are seeing your emails. Are your open rates greater than 33%? If not, work on deliverability as well as A/B testing your subject lines.

If people are opening your emails, but the click rate is less than 1.2% then work on the calls to action. Make sure the main call to action (CTA) is strong, both in terms of being emotionally compelling as well as visually bold. Use solid, colored, high-contrast buttons. Segment your audience so each recipient gets an offer that is most enticing for their interests. If you aren’t sure which offers are most appealing, A/B test the content of your email (to avoid confusion, don’t test subject lines and CTAs at the same time.) Automated flows are another way to send very targeted CTAs such as reminding a shopper of a product they recently viewed.

If your open rates are strong, then the optimization needs to happen on your website. Make sure the email subject line, the CTA, and the landing page are all in alignment and working together to promote the same offer. And make sure your website as a whole is optimized for conversions and seamless checkout.

Reply to this email to ask Arianne about our email marketing services - we can help with all of the above!

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.

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⚓️ Read past issues of Aeolidia's newsletter here

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Latest Aeolidia Launch

A Shopify website for Twigs & Honey.

Founded in 2008, Twigs & Honey creates handmade, heirloom quality accessories with a focus on designing, producing, and finishing work in-studio. Owner Myra came to us looking for a modern site, as her existing site had fallen out of date.

SHOP THE SITE