ANNOUNCEMENT: text here

Hi Reader,

Good news! One of our most fun webinar whirlwinds is back: live website reviews! I've been doing these for different communities, like Proof to Product, CreativeMornings, and Growclass, and now I'm bringing it back here to you.

Do you ever wonder if your ecommerce site is holding you back?

Your ecommerce site should be working harder for you. Maybe traffic isn’t the issue. Maybe it’s the way your site is set up to guide customers once they arrive. A homepage that confuses, navigation that overwhelms, or missing calls to action can erode sales.

The reality is: most online shops are challenged by common issues that are surprisingly simple to fix once you know what to look for.

In our upcoming workshop, you’ll learn strategies to improve your online shop. Plus, (this is the best part!) watch live website reviews to see what works and what doesn't.

Even if your site isn’t chosen for live review, you’ll leave with a checklist of smart changes you can implement right away to improve your:

Conversion rate
Average order value
Return customer rate

Bring your Shopify or other site admin tool and work alongside us. We’ll make it practical, clear, and actionable.

RSVP HERE

It will be recorded!

The recording will be shared within 24 hours in the follow-up email. Make sure to register for access!

Q&A

Here's a reader question about ecommerce growth metrics, from Jane, as answered by Helen Hulskamp, Ecommerce Strategist on our team:

Q: What metrics do you think matter most when measuring whether an ecommerce business is growing year after year?

A: When you’re measuring ecommerce growth, sales aren’t the only thing to watch. You will also want to measure Sessions & Visitors, Conversion Rate, Average Order Value, Revenue per User, and Returning Customer Rate (how often customers come back).

If you run ads, you will measure Customer Acquisition Cost, which is the cost of acquiring a new customer. And while Customer Lifetime Value is great to know, it’s a more advanced number that usually needs special tools.

The really valuable insight comes from breaking your numbers down by traffic source, device type, campaign, or whether shoppers are new or returning. For example, you might see a solid 2.5% conversion rate overall, but a closer look shows desktop at 4.5% and mobile only at 0.5%, pinpointing where you have the greatest opportunity for growth.

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

We nearly hired Sara Wright for our Marketing Assistant position. Our finalists were all too good! Maybe you'd like to hire her. She's looking for a full-time role where she can put her retail marketing, e-commerce, and wholesale experience to use for indie brands. If you're looking for backend support, or more all-encompassing brand coordination, check her work out here: Mover Shaker Maker
We enjoyed seeing the preview of Pauline Greuell's feature on stencils and pattern-making in Uppercase's upcoming issue.
Read about The Hidden Marketing Complexity in Your Business (and what to do about it!) in Tina Bar's post about ecommerce revenue streams.

Recent Aeolidia Launch

A Shopify Website for The Letter Nest.

The Letter Nest is the work of talented artist, Sally King McBride, who transforms her whimsical illustrations into alphabet prints, personalized name art, stationery, and more. Each piece begins with her own hand-drawn designs and carries her signature style.

We updated The Letter Nest with a fresh, beautifully functional Shopify site, complete with a refined color and font system, improved shopping features, and a welcoming homepage. The goal was to make the shop as polished and inviting as the artwork it showcases.

Aeolidia is by far the most organized, professional, and wonderfully creative team I've ever encountered. I’d been aware of their work for a while, and reached out to them having passed a major company milestone last year of getting our product into The Met Museum Store. With this new level of brand credibility, it was time to tell our story in a more elevated way—and Aeolidia was the PERFECT team to achieve this. I’m proud to unveil The Letter Nest’s new site, beautifully designed and incorporating client feedback that I had been collecting for years. New features include Shop By Theme, a Baby Name Directory, and a Wholesale Login for independent retailers. I'm so thrilled with how it turned out, and so grateful to the Aeolidia team for their professionalism and care.

—Sally King McBride, The Letter Nest

SHOP THE SITE