⚓️ What to include in your header and footer navigation


Hi Reader,

I did a website reviews webinar for Growclass this morning, and I wanted to share some common mistakes I see in navigation menus. I recorded a video for you, using a site we recently launched for Katie Daisy as an example. If you have 7 minutes, take a peek!

video preview

I wrote about navigation before in a newsletter a few months ago. Here's that if you like reading: 6 fixes for your shop's header navigation. Today's video, above, also talks about the navigation menus in your footer, and sometimes things just make more sense if you can see a visual.

Getting your navigation right is a huge part of getting more sales on your site. If you'd like me to take a quick look at yours and offer my opinion, just reply to this email. I'd be glad to help!

If it's finally time to make a site that works for you and your customers, we're your team! You can get an idea of what our website project rates are here: Aeolidia Rate Sheet.

We are booking our last few projects for spring! If we can get started on your site soon, you can have a more productive summer with the improved site and still have time to fine-tune it before the holiday shopping season. Would this spring be a good time to begin? Email me back, and we'll schedule a call to make a plan for you.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

  • Shopify moved all its wholesale features from Plus to all plans! For the first time, merchants on every Shopify plan can manage wholesale and DTC from a single platform with no plugins or patchwork.
  • I used Descript to easily cut out the part of the video above where I said something silly. All you do is delete the words you wish you hadn't said from the transcript, and magic: they're gone from the video, too. Want to try? You can save 50% off your first two months with my affiliate link: Try Descript
  • I'm a big fan of CreativeMornings, and this piece about Tina Roth Eisenberg and her "community-building juggernaut" is a good intro. If you ever attend a Seattle meetup, let me know you're going! I love these gatherings.
  • Self-improvement fatigue is real and this piece makes a compelling case for living and creating with a little less pressure to optimize everything.

Latest Aeolidia Launch

A Simple Shopify Site for PC Adams Art.

"Last year, I was working on a checklist that I had developed to work towards creating a website. And when I got to the point where I was looking at hiring a firm to help me do that, I did a lot of research. During that research, I found Aeolidia. One of the things I liked about it was that it's run by women, and I thought that would be a great fit for me. So when I got to the point where I was ready to start, I contacted them.

The only obstacle I will be honest about was cost. But they offered three different packages, and I did choose the middle package because I really felt that the branding aspect of my site was going to be critical. It turned out that that was an excellent decision. Their branding expert is fantastic. She got me and what my aesthetic was, and the site definitely reflects that.

Also, what I really enjoyed about working with them was how each person was excellent at their specialty and what they did. It would be an understatement to say I was Shopify challenged. But my project manager, Julie, I can't say enough about her."

—Pattie Adams, PC Adams Art
view the video testimonial

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Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | CEO & Founder
Aeolidia, Shopify Plus Partners

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