Hi Reader,

September is here, and it's time to start thinking about the holidays (that is, if you run an ecommerce business). I'm rounding up some tips and ideas for you, so you can focus on a profitable season.

12 Black Friday Tips For Online Shops in 2023

I refreshed our blog post about preparing your site for Black Friday and Cyber Monday to include some trends for this year. It includes predictions from Gorgias, examples of well-done gift strategies, as well as 12 specific things you can do on your website to make it perform well this holiday season.

READ THE POST

How to Pitch For Holiday Gift Guides

I had a great chat with Nora and Kirsten of Wolf Craft PR last week, and I'm excited to share their excellent full course and quick free workshop with you! A couple of our successful clients work with them, and I'm so glad to have found an effective and reliable PR team. Even better: they have many a la carte options for those who are earlier in business.

As we get closer to the Fall, the best PR opportunity of the year is upon us! September is prime time for digital gift guide pitching. And guess what? The moment to seize this opportunity is NOW! (Like - right now!)

Check our Nora's free online workshop walking you through the basics of how to pitch your products to holiday gift guides. It's the perfect time to take her full gift guide course, which includes:

A weekly outreach calendar
Exact email pitch scripts
In-depth video trainings
A publication research worksheet
Bonus trainings around pitching, photography, and affiliate links.

WATCH THE FREE WORKSHOP

Klaviyo's Huge BFCM Resource Center

Klaviyo has put together heaps of guides, articles, and video trainings about making the most of Black Friday Cyber Monday. Check out their planning calendar for email and SMS marketing, and see what customers loved and hated from marketing campaigns last year.

VIEW KLAVIYO RESOURCES

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

See our whole collection of holiday tips for ecommerce here.
Come to Alt Summit with me! It's in Palm Springs in March, and it such a wonderful experience. Everyone is the nicest, and it's easy to feel included. Also, so many smart, talented, and successful business owners! Margaritas?
Helpful tips to understand and manage your productivity guilt.
Predictions on the Future of SEO, and How You Should Prepare (link via Growclass)

Latest Aeolidia Launch!

A Website In a Week for Loftipop.

We're excited to announce the recent launch of Loftipop. Nearly everyone on the Aeolidia team had a hand in this site, from branding and web design by Christine, development by Iran and Jon, copywriting by Natalia, Klaviyo work with Holly and Lolly with templates by Barbara, and even photography with Jen! And as always, Kai and Helen led the charge with strategy and SEO work.

"We love our new website and feel it really represents Loftipop as a brand. We love how everything is set up in Klaviyo, so we can step up our email marketing game. I really enjoyed working with your team!" -- Rachel O'Neill, Loftipop

SHOP THE SITE