Hi Reader,

I recently had the pleasure of speaking with Margo Tantau, the visionary and creative adventurer behind the Windowsill Chats Podcast — a podcast for Creatives and the Creatively Curious. During our chat, we discussed:

How I cultivated Aeolidia's niche in the ecommerce industry
The challenges of selling unique products in a market flooded with mass-produced items
The power of storytelling in ecommerce
Core values and how they guide Aeolidia
The significance of having a minimum viable product
Continuous evolution of brand voice
How and why our team switched to a four day work week
How to avoid scope creep and set good expectations when working with clients
Using the Entrepreneurial Operating System to run a business

You can listen on Margo's site
Or find it on Apple Podcasts (if you enjoy this episode, please leave a review on the iTunes, so more people tune into Windowsill Chats!)
Or listen on Spotify.

LISTEN TO THE PODCAST

Q&A

Here's a reader question about Shopify templates, as answered by Christine Hughes, Senior Identity & Web Designer on our team:

Q: I am planning to migrate my website from Squarespace to Shopify. What important advice can you give for choosing the right template?

A: It’s no small task to move from Squarespace to Shopify, but you’ll be so glad that you did once you’ve made the migration. Here are a few things to consider when selecting a theme:

Aesthetics

Ask yourself if it’s going to be fitting for your brand and appealing to your customers. You will want to ensure that the look and layout of the home page, collections page, and product page will work for your purposes. The Shopify theme previews let you view the themes at full-screen size and mobile, so make sure to check out both.

Content

Your content is the photos and text you plan to add to your site. Do you have content that will fill the available spots and look good there? For instance, if the theme is heavy on big huge beautiful photos with text overlays and you don’t have anything like that, choose something simpler.

Products & Product Categories

Will your shop categories work with the theme? For instance, if you have only one category, but the theme has a huge expanding menu of 50, it may be hard to get it to look right for you.

Support

Check the reviews, and read the description to see if the theme developer will be available with support if you have any problems or questions.

Question: Answered

Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth and more. Email me back with your question! I'll consult one of our experts and share one response per week over email.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

Rewind has some helpful video tutorials about the importance of testing with your ecommerce shop and how to set up a staging site.
Can you believe these asian noodle soups are COOKIES??
These motion illustrations are blowing my mind in the gentlest most relaxing way.

From the Aeolidia Portfolio

Branding and website for 3 Fish Studios.

We designed a full brand identity, using the logo and illustrated elements provided by 3 Fish Studios. We customized an existing Shopify theme with their new branding, weaving in their story throughout.

VIEW CASE STUDY