⚓️ How do you use your network?


Hi Reader,

How do you find help for your business? This probably depends on your stage. People new to business are more likely to attend webinars, read "how to" blog posts, and google things. More established business owners tend to have a trusted network to ask for recommendations, whether this is an in-person group or a private community on Slack or Facebook for similar types of brands.

I don't know what I'd do without my network. It seems like I can figure anything out. I have people I talk with regularly on Zoom, people who collaborate on projects for us and clients, and people I refer to.

How about you? Who do you go to when you face a new problem or have growing pains that require a change? I am so curious to know, and I hope you'll write back to tell me.

Do you have any holes in your network? Part of why I've been building my own network is to help you! I think I know a genius for pretty much every need a retail shop owner could have, and if I don't, I know how to find one.

So tell me: what are you building next year, and what kind of help do you need to get there? I'd love to point you in the right direction and make some introductions. Write back to me quickly, because we're on winter break in a couple of days! Or write me slowly and you'll hear from me in January. ☺️

Speaking of January, our call schedule to discuss new projects can fill up quickly. So if you fill out this form now, you can rest easy knowing that we'll be on your side in the new year to shape up your site, brand, and/or email marketing. You'll get an automatic reply with our rate sheet and a link to schedule your January call, to beat the new year rush.

Interesting Clickables

⚓️ Read past issues of Aeolidia's newsletter here

  • Even if you don't have a newsletter/blog thing on Substack, this article about keeping your writing separate from the platform it's on is thought-provoking. It applies to social media and other marketing and sales channels you don't own.
  • The 3rd party apps & services page on your Google account shows all the websites and apps that are linked to your account. You can get it up to date with only the services that you currently use.
  • Join me Thursday, Jan 9th, for free live shop critiques hosted by CreativeMornings. Learn more and register here.

Latest Aeolidia Launch

Website refresh for Gather Here.

Gather Here is a community-focused craft and sewing shop in Cambridge, MA. We just love working with Virginia & Noah—we've been helping them out for more than eight years! We redesigned their homepage and product pages as part of our ongoing optimization work. We also refreshed their brand colors, fonts, and graphics while keeping things familiar for their long-time customers.

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2024 Holiday Gift Guide

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Creating a Robust Collection Page for your Unique Products

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Boost Sales With Custom Shopify Calculators

Custom Shopify calculators can help customers answer their specific questions and remove barriers to purchase.


Wishing [COMPANY GOES HERE] all the best,

Arianne Foulks | Captain & Founder
Aeolidia, Shopify Experts

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