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Last week to get up to 25% off our Shopify or Klaviyo services!
LEARN MORE HERE |
Hi Reader,
I have a great network of trusted individuals and teams who help small businesses grow. They're a great balance with what we do, making sure everything else is taken care of, while we get your online presence in order.
Here are some offers from friends I'd love you to meet!
Product-based businesses: Proof to Product, run by Katie Hunt, is the place to go for business strategy and wholesale coaching. Her team is offering five days of deals, including a production planner and profitability calculator, a 3-day sale strategy, and membership to LABS, their community and coaching program.
Consumer packaged goods brands: Alli Ball, the Food Biz Wiz, is in the middle of 5 days of deals, including a COGS workshop, email marketing tools, and a sell sheet success course.
For textile and surface pattern designers, Amanda Letscher at Pattern Observer has added a free area to the Textile Design Lab, where people can access their archived courses and many other free resources. Here is a membership info link.
For craft businesses, Craft Industry Alliance has opened up one of their most popular live events to non-members: In this forward-looking webinar, craft trends forecaster Renee Froerer will unpack what’s emerging in the year ahead—from major macro shifts to the defining stories influencing customer tastes. Purchase a ticket here.
Artists! Margo Tantau is offering 50% off your first month if you join The Foundry by Midnight PST, December 1st. The Foundry is an all-in-one home base where you can grow your creative career, collaborate with like-minded artists, re-discover your passions, and create a personalized map to chart your way toward your wildest dreams!
Creatives: An UPPERCASE magazine subscription would be a wonderful gift for the creatives on your list. You can use the code aeolidia15, which offers CA$15 off subscription and renewals.
Online shops: Don't forget that we're offering 20% off your first month if you'd like to improve your Shopify site, and up to 25% off of our email marketing services. Sign up by December 5, and we can get you on our schedule to hit the ground running in January or February. More details here.
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Here's a reader question about Shopify themes as answered by our team:
Q: If I switch Shopify themes, won't everything just transfer over automatically? |
A: Unfortunately, no. Shopify doesn’t rebuild your site inside a new theme. Your products and content will move over, but all of your layouts, sections, and design settings stay behind. It’s a lot like moving into a new house: your belongings come with you, but nothing is arranged, organized, or set up.
Every theme has its own structure, features, and limitations, which means a theme swap often creates more work. At Aeolidia, we’re very intentional about theme selection. We choose themes with a strong set of features and functionality. Choosing the right theme upfront helps us know how flexible it will be, how much custom work you’ll need, and how well it will support you as your shop grows.
Question: Answered
Our team includes experts in branding, design, development, email & SMS/text marketing, search engine optimization, copywriting, conversion optimization, ecommerce strategy, business growth, and more. Have a question for us? Email back, and I'll consult one of our experts and share one weekly response over email.
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Latest Aeolidia Launch
A Shopify site, SEO, and email strategy for Carman Ranch.
We’re excited to share the launch of Carman Ranch’s new website: an upgrade that makes shopping, ordering, and choosing pickup or delivery smoother than ever for their customers. Our team delivered a fresh design, clearer pathways for decision-making, stronger SEO, and strategic Klaviyo improvements to support repeat purchases and retention. The result is a site that feels more intuitive, more helpful, and more aligned with how their customers actually shop. We loved helping Carman Ranch bring this next chapter to life.
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From the blog
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Holiday Sales Tips for Online Shop Owners
Actionable tips for prepping your online shop for the holiday rush: from planning your promotions and shipping cutoffs to optimizing your site and email strategy.
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Boost Holiday Sales Without Slashing Prices
Reward your best customers while preserving your brand's value with these smart holiday strategies to increase revenue without resorting to deep discounts.
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How to Increase Online Sales During the Holidays
Strategies for your shop to boost holiday sales, by accelerating traffic and refining conversion tactics to using urgency and strategic discounts for maximum impact.
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Wishing [COMPANY GOES HERE] all the best,
Arianne Foulks | Captain & Founder
Aeolidia, Shopify Plus Partners
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Refer a Friend
If you have a colleague who could use help with ecommerce, email marketing, and/or branding, I invite you to connect them with me. Refer a friend »
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