⚓️ How to know what your next step is with ecommerce
7 days ago • 4 min readHi Reader, Last week, I talked about what to do if you're seeing momentum with your ecommerce channel, and how to grow from there (you can read that here). If that left you wondering what "momentum" looks like, today I'm sharing some numbers to help you evaluate where you're at and what to do next. You can decide on your best next step based on whether your traffic is low, medium, or high. But what group do you fall into? Here is how I think of those buckets. Low Traffic If you fall into this...
READ POST⚓️ What to do when you're seeing momentum with ecommerce
14 days ago • 4 min readBooking website projects for late April—reach out soon! Hi Reader, In my twenty years in ecommerce, I've often seen business owners do the right thing but at the wrong time for their business. Or they've gotten some momentum, but they're wasting it by not taking action. Because of that, I recently put together a talk about how to decide what to do at each stage of your business based on the amount of traffic you get. Did you join me live or get a chance to see it? If not, we uploaded it to...
READ POST⚓️ Does the idea of "storytelling" make you roll your eyes?
21 days ago • 3 min readHi Reader, There is a marketing term that I like that can sound ridiculous if it's not explained well. Sam and I were recently on a discovery call with a shop owner we've worked with many times over the years. These are the calls where we talk about a business owner's current goals and challenges so we can make a strategic plan. I mentioned "storytelling," and while she didn't quite roll her eyes, I could see that it didn't seem like a priority, so we discussed it a bit further. No one is...
READ POST⚓ How scientific thinking leads to more sales
about 1 month ago • 4 min read⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, A website is never done–having an effective website is an iterative process. It's a mistake to redesign and then leave it as it is. Not only do you want to update the content regularly, but it's important to continually analyze stats, try experiments, and make changes that will increase sales on the site—all of which we do at our boutique Shopify web design agency. In the book Think Again, Adam Grant references a research study...
READ POST⚓️ Thoughts on hiring marketing employees or outsourcing
about 2 months ago • 2 min readNow booking: April! Contact me if we can help with your site. Hi Reader, Are you trying to decide if you want to hire a website or marketing agency, or in-house employees to take care of everything? If you’re wearing too many hats, read on. I met up with April May of Smudge Ink at the Goldman Sachs 10,000 Small Businesses Summit and had a fascinating talk with her about how she shifted her thinking when it comes to employees. April used to run her marketing in-house but switched to hiring...
READ POST⚓️ Before & after for a stencil and stamp company
about 2 months ago • 3 min readDon't miss our webinar next week! Traffic or Tactics: RSVP here Hi Reader, Sharon Yeung started Penguin Palace (now Sunbird Spark) as spot to sell cute clear stamps, craft dies, and paper, but in 2020, she launched a unique tool that became the brand’s focus. The innovative Stencils 360°™ line became popular with her customers, and she began dreaming up other inventive products to sell. It became clear that this Vancouver, Canada based craft business had outgrown its adorable branding. “Our...
READ POST⚓️ What is your traffic telling you? Should you focus on customers or conversions?
2 months ago • 2 min readFirst webinar of 2025! Learn more below or RSVP here » Hi Reader, I'm still settling into 2025 over here and excited to share something with you. I've scheduled a quarterly webinar just for those of you on our newsletter list! For the first one, on February 12th, I'm dusting off one of my old favorite topics (getting more traffic and sales on your site) and giving it a new spin. It needed a new spin because I see shop owners at all stages of business doing the wrong thing based on where...
READ POST⚓ 6 things you need to succeed in ecommerce
2 months ago • 3 min read⭐️ Get our rates to improve your online presence ⭐️ Hi Reader, If you have been curious about what you need to make strong retail sales online, read on—I’m going to explain the six things you need to have and the six things our work will do for you. If your business is doing well, but your brand or website is not in tiptop shape, hiring a designer is likely your best way to prepare for increased sales. As part of our marketing and community-building efforts at Aeolidia, we teach and speak at...
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