Aeolidia: Shopify Experts

Hi Reader, While it's business as usual in most places, our colleagues in Los Angeles are still suffering this week. It will take a long time to rebuild and recover. Our hearts go out to small business owners and everyone else impacted by the fires. I've been asked lately for my predictions for ecommerce in 2025, and I want to share a couple of interviews with me on the topic. On the Proof to Product Podcast, I chatted with Katie Hunt about 2025 trends for e-commerce marketing. We dig into...

Event tomorrow! Live website reviews for CreativeMornings » Hi Reader, I hope you're settling into the new year okay. Do you want to think about improving your website with me? I'm doing live website reviews for CreativeMornings tomorrow. online / Jan 9, 2024 Could your ecommerce site be performing better? Submit your site and get an expert opinion. We’ll talk about homepage content, common mistakes my Shopify agency sees, and how to strategize navigation. We’ll brainstorm calls to action,...

Hi Reader, We close our offices for two weeks every winter to recharge and take some quiet time before we dive back into helping you with everything ecommerce. We're starting up again on January 6th. Are you doing any annual planning for your business? We have a system that works for us (the EOS method, which I found a description of here). If you’d like to do some end-of-year reflection and beginning-of-year planning for your personal life, not just business, I've used this free booklet for...

Contact me to grab a project-planning call in January! Hi Reader, How do you find help for your business? This probably depends on your stage. People new to business are more likely to attend webinars, read "how to" blog posts, and google things. More established business owners tend to have a trusted network to ask for recommendations, whether this is an in-person group or a private community on Slack or Facebook for similar types of brands. I don't know what I'd do without my network. It...

Hi Reader, I noticed something unusual about how we do our own marketing this year. But first, let me back up. One thing that our clients have always loved about us and that we're starting to get known for in other circles is how organized we are. Our project management system is so nailed down that I think I could franchise Aeolidia. We complete projects on time and within budget, and we were even able to switch to a four-day week without impacting the length of projects. You know that...

Hi Reader, Would you want to launch your shop the week of Black Friday? It's not something I would recommend (or agree to do) for a client, but we tried it for our own shop. My expectations were low as far as sales, I only let you newsletter friends know about it, and I was fine with something going wrong. I'm happy to say that our Simple Shopify Design process is foolproof, so nothing broke. We're working on a customer service mystery about being unable to ship to certain states (we think...

Hi Reader, Photo Credit: Hawthorn Handmade Our 2024 Holiday Gift Guide is here! We’ve handpicked a selection of unique gifts from our favorite designers and artisans. From DIY kits and art prints to cozy accessories and stocking stuffers, you’ll find thoughtful gifts that are sure to delight everyone on your list, including: Creative and Crafty Art and Inspiration Home and Garden Mindful Planning and Reflection Gifts for Kids Jewelry and Accessories Gifts for Foodies Self-Care Gifts Seasonal...

Hi Reader, We talked two weeks ago about sourcing products and last week about launching a Minimum Viable Product. Well, my friend, my MVP is here: Announcing the Aeolidia Shop! After 20 years of helping retail businesses shine online, we have created our very own Shopify store! Our aim is threefold: To celebrate and support small businesses (we have plans for collaboration!) To create a functioning Shopify "sandbox" for our designers and developers to play in (we're going to test out new...

We're launching our MVP next week! Hi Reader, My team works with a lot of designers. We build shops for artists, graphic designers, stationery designers, jewelers, crafters, and clothing designers. This usually means they care about every little detail, from color schemes to margins to typeface kerning. We love working on this kind of detail! At the same time, I sometimes get frustrated during these projects because the shop owners are leaving so much money on the table! Either they don't...